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How It Changes the Loyalty Game: Amazon Moments
If you work in marketing, you might find Amazon’s cross-platform, self-service loyalty function to be very fascinating. Entering the loyalty market is a smart step for Amazon to expand their business, and it gives companies a chance to take use of their extensive product offering and efficient infrastructure. What further effects will Amazon Moments have […]
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The Lancôme Loyalty Program: Preventing Boredom among Customers
Engagement is the soul of any loyalty programme. Specifically, a protracted, emotional, enjoyable engagement between you and your client. Engagement is crucial because it’s growing difficult to earn customers’ trust. Impersonal, business-focused marketing tactics won’t be effective on them anymore. Forbes noted that 58% of millennials don’t trust conventional advertising. When you can include good […]
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Full Omnichannel Experience Can Be Attained With a POS Loyalty Program
A fantastic omnichannel experience should be your first focus if you sell products both online and in-person. Both an omni-channel and POS loyalty programme are excellent for increasing sales and retaining clients since they let you provide interaction at every point of contact. As an Onboarding Director, I frequently observe clients’ difficulties in providing a […]
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How Do Fashion Tech Companies Enhance Customer Experience?
Customers demand great experiences and not simply bargains, and this new trend in retail is upending the sector completely. Many businesses find it difficult to develop their strategy around this idea, as evidenced by ASOS’s recent decision to destroy A-List rather than rename it, consigning themselves to paddling while a perfectly good engine is just […]
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Progressive Loyalty Rewards: Engaging Customers Through Emotional Design
I constructed websites and webshops when I first started my business many years ago, long before Antavo, investing a lot of time in their design. My personal experience taught me that interaction and exploration are the foundations of customer engagement. This insight was a necessary first step in developing the idea of progressive loyalty rewards. […]
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Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]
![Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]](https://blog.getmok.com/wp-content/uploads/2022/11/lvr-case-study-new-banner.png)
Is there a way to monetize my loyalty programme? Is my money well spent? These inquiries would undoubtedly be near the top of a Q&A I’d create for the most frequently asked questions about loyalty programmes, something I’ve been meaning to do for a while. And with good cause. Executives’ concerns are allayed by the […]
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How Do Mobile Applications Promote Customer Loyalty?
Retailers nowadays are aware that customer loyalty boosts customer lifetime value, return on investment (ROI), and favourable brand awareness. Retailers who offer a simple, entertaining, and customised shopping experience gain customers’ loyalty over time. The native app is ready to deliver the optimum user experience to retail customers, making it one of the greatest solutions […]
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How to Revolutionize Your In-Store Experience Using NFC Technology
If you own physical stores, you are aware of the value of first impressions. You need to capture customers’ attention as soon as they enter the store. It is not enough to merely stock the best things or provide discounts. There are many ways to design a compelling in-store experience, but if you want one […]
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How to Increase Engagement with Personalized Emails Using Loyalty Data
The critical differentiation between you and your competitors is the customer experience. Personalized newsletters and loyalty programmes are excellent ways to distinguish out from the competition. They present countless chances to engage your audience and compel them to interact with you more frequently and for longer periods of time. However, they also give you access […]
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How to Use SEO to Connect with Customers for Loyalty Marketing
Even though the two may appear unrelated, search engine optimization, or SEO, is a key asset in loyalty marketing. Why? Because it enables you to investigate the preferences of your clients, your incentives will be considerably more effective. In this article, I’ll explain how to use SEO to improve your customer relationships and offer some […]