Customers demand great experiences and not simply bargains, and this new trend in retail is upending the sector completely. Many businesses find it difficult to develop their strategy around this idea, as evidenced by ASOS’s recent decision to destroy A-List rather than rename it, consigning themselves to paddling while a perfectly good engine is just a hand’s reach away.
We at Antavo not only support this novel notion, but we also created the Recognition Loyalty concept to give clients truly exceptional experiences they won’t get anywhere else. Here are four additional fashion IT companies that are significant actors in the advancement of the client experience.
Visual Search with Syte
Syte, a world leader in visual search, underpins a broad range of visual AI products for retail, including in-store, online, and socially integrated solutions. The company offers interactive, user-facing services like shoppable Instagram feeds in an effort to enhance the customer experience.
Virtual Fitting using Fit Analytics
The world’s top garment firms can address size problems, market their goods more effectively, and transform data into useful knowledge with the help of the Fit Analytics machine-learning platform. Customers benefit from a distinctive shopping experience, and brands and retailers benefit from higher conversion and lower return rates.
Customers who are unsure about how a clothing item will fit can easily and accurately get a customised recommendation using the company’s Fit Finder size advisor, which has shown to perform much better than traditional charts.
Smart Tag Technology by Awear
The first business to make smart tag technology available to the general public was Awear Solutions. They collaborated with Tommy Hilfiger to introduce TOMMY JEANS XPLORE, the first smart clothing line to hit the market and an iPhone app that rewards users for donning the item. By doing this, you can access brand-specific benefits including promotions, rewards, and VIP experiences.
Awear is a pioneer in customer engagement, assisting fashion brands in forging new connections with consumers and inspiring them to act as brand ambassadors. Additionally, the system offers up-to-the-minute market knowledge about a product’s real-life cycle and behavioural trend long after it has left the store. Based on the actual usage of the product, these learnings enable targeted marketing and promotion.
94% of app downloaders use Facebook or Gmail to sign up.
Product activation rate of 58%
Monthly conversion rate: 4.7%
Real-time customer profiles and behaviour insights
Antavo – Loyalty Program
An SaaS platform and strategy are provided by Antavo, the industry’s top customer loyalty technology for fashion and retail, to develop customer retention programmes that alter consumer behaviour. Recognition LoyaltyTM, a novel idea in customer retention that adds a new level to brand interaction, is what sets our service apart from the competition.
Through shared values, exclusivity, and advocacy, our loyalty programmes help businesses foster relationships with customers, draw individuals in outside of the purchase cycle, and increase customer loyalty.
Increasing the Intensity of the Experience
Making technical innovation beneficial for the user is the best method to get the general public to value it. I selected to focus on these five fashion tech businesses because their solutions compliment one another, and the icing on the cake is that Antavo’s loyalty platform can manage all of these solutions in a single, integrated system.
Using fashion-tech solutions is obviously just one option to improve the shopping experience. If you’re interested in connecting with customers, especially those who aren’t in the buying cycle,