The critical differentiation between you and your competitors is the customer experience. Personalized newsletters and loyalty programmes are excellent ways to distinguish out from the competition. They present countless chances to engage your audience and compel them to interact with you more frequently and for longer periods of time. However, they also give you access to a wealth of data about your viewers. It’s crucial to understand how to blend the two to produce an unforgettable consumer experience.
According to DMA’s Consumer email tracker 2019, loyalty programmes are a major factor in attracting new email sign-ups.
A strong loyalty programme offers countless advantages. It will promote repeat business, raise Customer Lifetime Value (CLV), and provide you with an unlimited supply of customer-related information. Data is crucial for retaining clients.
Utilizing data and customised emails to increase loyalty
When you start a loyalty programme, you’ll quickly realise that you have access to more data than ever before. The majority of these programmes take into account consumer interests, preferences, and purchase behaviour. You can therefore significantly improve your email communications as a result.
You may give your audience customised, hyper-targeted content thanks to loyalty data. We’ve listed some of the most effective strategies for helping this data function better for you below.
benevolence-focused campaigns
Making a portion for your non-members is the first thing you should do, and you should keep an eye on it regularly.
Okay. Technically, your loyalty programme does not make use of the data you have collected. However, you are highlighting the advantages that customers experience when they provide their data.
Loeffler Randall, an American clothing and accessory company, strategically targets this market with a distinctive offer. The two goals of this email are as follows:
encouraging subscribers to purchase
showing the many easy methods that consumers can accrue loyalty points
Use personalised emails to re-engage former supporters.
A loyalty program’s ability to track how frequently and lately customers have shopped with you is one of its main advantages. This implies that you need to be always alert to when programme participants begin to lapse.
The DSW example is a terrific method to remind subscribers of what they’re missing. Because they are so near to receiving their next reward, you might be able to pique their interest once more and convince them to join you.
put everything together
For a loyalty programme to be effective, you must establish a relationship with your customers. You must make advantage of the data you already have because you lack the resources to get to know each and every customer in your database. There is a tonne of stuff available to you right now thanks to your loyalty programme.
We’ve identified a few essential ways you can leverage loyalty data to send your subscribers tailored emails. However, we only wanted to leave you with the very best. Making something like the email below will be a piece of cake once you’re confident gathering data and utilising it to create remarkable client journeys!