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To increase customer loyalty, brand your live chat language.
There has been a lot of discussion about branding in the blogosphere over the past few years. Describe branding. What makes branding successful? What is your company’s name? The CEO of Amazon, Jeff Bezos, has said that “Your brand is what other people say about you while you’re not in the room,” so that might […]
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Top Conferences on Customer Loyalty in 2022 [Updated]
If you’re a CMO or CRM head like me, there’s no doubt that you’re constantly searching for fresh approaches to keep customers interested and satisfied. Compared to larger conferences where there are simply too many people, nothing beats getting useful information and networking with colleagues in the industry at customer loyalty conferences. Attending a summit […]
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How do individualised incentives increase client loyalty?
Are your KPIs for client loyalty stagnant? Even if you have enhanced your product, tailored your messaging, changed your branding, and utilised cross-channel discussions, your offers still don’t come out on top in competitions for the best customer loyalty rewards. Sounds familiar? If that’s the case, you could reevaluate your loyalty strategies and think about […]
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How Can Retail Increase Customer Loyalty?
Retail loyalty schemes exist exclusively. Retail customer loyalty programmes typically function on a massive scale, involving multiple touchpoints and hundreds of members. It should come as no surprise that a project of this size involves time, money, and some automation. If the loyalty programme is to be successful, it must be made sure that both […]