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How Do Fashion Tech Companies Enhance Customer Experience?
Customers demand great experiences and not simply bargains, and this new trend in retail is upending the sector completely. Many businesses find it difficult to develop their strategy around this idea, as evidenced by ASOS’s recent decision to destroy A-List rather than rename it, consigning themselves to paddling while a perfectly good engine is just […]
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How Can Fashion Customers Motivate One Another To Buy More?
The psychological and sociological phenomenon of social proof, often referred to as social influence, is when we copy others’ behaviours in order to behave appropriately. Yes, that did sound extremely scientific. In reality, you encounter social proof every time you go through Instagram to see the newest fashions or pick a busy clothes store over […]
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Progressive Loyalty Rewards: Engaging Customers Through Emotional Design
I constructed websites and webshops when I first started my business many years ago, long before Antavo, investing a lot of time in their design. My personal experience taught me that interaction and exploration are the foundations of customer engagement. This insight was a necessary first step in developing the idea of progressive loyalty rewards. […]
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Beer Tokens: How Beer Hawk Uses Antavo to Manage Their Omnichannel Loyalty Program
No industry understands the value of loyalty like the hospitality sector, particularly for beverage sellers. Consider this: bars depend on their customers’ use of them as a second home. But given that most customers place their orders online or through mobile device, how can this possible apply to the world of e-commerce? I’ll use Beer […]
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Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]
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Is there a way to monetize my loyalty programme? Is my money well spent? These inquiries would undoubtedly be near the top of a Q&A I’d create for the most frequently asked questions about loyalty programmes, something I’ve been meaning to do for a while. And with good cause. Executives’ concerns are allayed by the […]
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How Do Mobile Applications Promote Customer Loyalty?
Retailers nowadays are aware that customer loyalty boosts customer lifetime value, return on investment (ROI), and favourable brand awareness. Retailers who offer a simple, entertaining, and customised shopping experience gain customers’ loyalty over time. The native app is ready to deliver the optimum user experience to retail customers, making it one of the greatest solutions […]
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How to Revolutionize Your In-Store Experience Using NFC Technology
If you own physical stores, you are aware of the value of first impressions. You need to capture customers’ attention as soon as they enter the store. It is not enough to merely stock the best things or provide discounts. There are many ways to design a compelling in-store experience, but if you want one […]
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How to Increase Engagement with Personalized Emails Using Loyalty Data
The critical differentiation between you and your competitors is the customer experience. Personalized newsletters and loyalty programmes are excellent ways to distinguish out from the competition. They present countless chances to engage your audience and compel them to interact with you more frequently and for longer periods of time. However, they also give you access […]
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