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The Growing Popularity of “Buy Now, Pay Later” and How a Loyalty Program Can Help?
During the pandemic, online purchasing increased along with the popularity of a brand-new phenomena. Because more stores are embracing the purchase now, pay later model, customers now have new shopping options (BNPL). BNPL plans are primarily targeted at consumers who make impulsive purchases of little things like fashionable clothing. The majority of BNPL users are […]
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How to Create Brand Loyalty Using Referral Programs
Customers are inundated by marketing and advertisements everywhere they go. They have consequently learned to tune out conventional marketing. As a result, businesses must find another successful method of interacting with their customers. 81% of people prefer recommendations from friends and family than those from companies, according to a Hubspot study. A little encouragement may […]
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Review of the H&M Loyalty Program: Benefits for Fashion Fans
The largest clothes shop in Europe, H&M, offers a loyalty programme that is entirely digital and rewards customers for their faithful purchasing habits. With over 100 million aficionados of fashion, the H&M loyalty programme aims to encourage customers to shop frequently and return frequently. H&M placed a strong emphasis on rewarding customers even when they […]
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Statistics on Brand Loyalty in 2022: It’s Time to Act
We are seeing a digital transition and the emergence of a new customer reality in the post-pandemic era. All of this has had a significant effect on loyalty, customer retention, and marketing. Loyalty programmes are being introduced or updated across a wide range of industries, including agricultural, automotive, fashion, transportation, and more, as businesses increasingly […]
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Loyalty Programs for Luxury Fashion: A Complete Guide (2022)
I frequently get the question “Do loyalty programmes work in luxury fashion?” as a loyalty expert. Let me tell you something, though: loyalty schemes for high-end apparel aren’t just a myth. It is possible to implement a reward system in this sector without devaluing the brand image; you just need to use the proper strategy. […]
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Your Go-to List for Creating Loyalty Programs
Have you noticed that lately there are a growing number of loyalty programmes? Wondering why their importance has increased? It is apparent that loyalty programmes won’t disappear because the market for loyalty management is expected to be worth $15.5 billion by 2025, yet loyalty strategy is undoubtedly evolving. A loyalty program’s creation is a challenging […]
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The Ultimate Guide to Loyalty Program Design & Reward Systems (2022)
Your mind is filled with uncertainty and difficult choices. Many questions arise as you are just beginning to create a rewards system. Which awards should I give out? How can I appeal to my customer base using it? What fundamental idea ought to guide the development of my loyalty programme? These inquiries are a wonderful […]
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Programs for Rewarding Fashion Loyalty: A Complete Guide (2022)
Deep changes have taken place in the business as a result of the emergence of fast-fashion brands that provide styles comparable to more premium labels at significantly lower rates. There are currently at least 52 micro-seasons of fashion! Additionally, shoppers now anticipate coupons due to frequent markdowns, which reduces the effectiveness of this kind of […]
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A Comprehensive Guide to Telecommunication Loyalty Programs (2022)
More people than ever are in need of telecommunication services, and telecom providers may find it difficult to keep up with the increase in demand. The new wave of home workers, homeschooled children, and binge-watchers on streaming services are more informed than ever and may change service providers if dissatisfied. Therefore, maintaining these clients is […]
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A Complete Guide to eCommerce Loyalty Programs (2022)
The adoption of online shopping had a hyperjump after the 2020 pandemic, and it is anticipated that global eCommerce sales will reach $6,3 billion by 2024. eCommerce has been rising gradually for the previous decade. One thing is certain: eCommerce loyalty programmes are now more significant than ever, regardless of whether you run an essential […]