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A Comprehensive Guide to Loyalty Programs in Groceries, Food, and Beverages (2022)
Worldwide unrest has been brought on by the COVID-19. Different obstacles were presented by the various verticals. While shops in the fashion, apparel, and luxury sectors, such as Zara, H&M, and Macy’s, worked to stay in touch with its devoted patrons, other markets, such as grocery retail and the food and beverage sector, experienced a […]
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A Complete Guide to Automotive Loyalty Programs (2022)
The automotive sector underwent a shift in the year 2020. In order to not only keep ahead of the competition but also to stay afloat, car manufacturers, dealerships, maintenance facilities, and even ride-sharing businesses, find themselves in a position where they must use new, disruptive techniques. Automotive loyalty programmes are one such answer; although they […]
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A Complete Guide to Cosmetics and Beauty Loyalty Programs (2022)
Do you agree that loyalty programmes for cosmetics and beauty are the perfect fit? That’s because many people consider cosmetic items to be necessities, and they’re frequently bought. Customers typically choose their merchant based on costs or their shopping experience for stores that sell the same cosmetics as their rivals. Because of this, customer retention […]
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Five Lessons From Online Gaming Rewards That Loyalty Program Owners Can Apply
There are other options available besides loyalty programmes when it comes to rewards and gamification. The gaming business, in fact, is a much bigger vertical that frequently employs similar engagement strategies. Looking at how gaming rewards are used to generate long-term engagement, encourage purchases, and foster like-minded communities — and exploring how each of these […]
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A Complete Guide to Paid and Subscription Loyalty Programs (2022)
Customer behaviour changed significantly after the outbreak. But this extends beyond an increase in eCommerce usage. A wide audience was made aware of a number of previously unheard-of features and business methods. As a result, modern consumers seek comfort and special care while doing business with a company, and they are willing to spend more […]
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Review of the IKEA Family Loyalty Program: A Place for Everyone
IKEA is not just a place where people go to remodel their kitchens. While taking the kids to the play area, it’s also a nice location to stop in for some Swedish meatballs or coffee with a friend. The largest furniture retailer in the world has options for every family member. IKEA Family, the name […]
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Detailed Guide to Department Store Loyalty Programs (2022)
It’s hard to say which business was the first to use reward programmes consistently, although coffee shops, department stores, and travel agencies were undoubtedly among the pioneers. However, as time passed and the technology underlying incentive systems developed, more possibilities and capabilities became accessible. In order to (re)establish a solid relationship with the post-pandemic client, […]
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A Comprehensive Guide for Building a Next-Generation Coalition Loyalty Program (2022)
It’s not a novel concept for several firms to band together to create a single pooled loyalty programme. The advantages are also readily apparent: consumers can accumulate and use points while making purchases from a range of brands, while businesses who take part experience increases in revenue, touchpoints, user data, as well as cross-promotion. Though […]
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Black Friday 2022’s Best Loyalty Program Strategies
Prepare your shopping bags: Black Friday 2022 is quickly approaching, and it promises to be the biggest one ever! Businesses today, however, cannot only rely on in-store sales in the post-Covid era. According to Adobe Analytics, buyers spent $14 billion in 2021 on online shopping around Thanksgiving and Black Friday. Two conclusions may be drawn […]
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The Surprise and Delight Aspect of Loyalty Programs
Making clients feel truly special and valued is a difficult task today. Therefore, incorporating a surprise and delight element into your loyalty programme can rekindle interest in it, increase sales, and foster consumer loyalty. Customers may want to relive the emotional high that unexpected benefits might produce. This tactic’s strength stems from the fact that […]