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Launching a Loyalty Program in China Using WeChat Mini-Apps as an Example
Understanding variances in consumer behaviour and loyalty is the main obstacle to a Western brand’s success in the Asia-Pacific market. Big companies that have been serving the European or US markets for decades frequently discover the hard way that their tried-and-true marketing strategies don’t work in the Land of the Red Dragon. The same is […]
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How to Use Loyalty Programs to Gather First-Party and Zero-Party Data
The lifeblood of today’s organisations is customer data. It supports a wide range of organisational tasks and decision-making, including marketing, budgeting, customer retention, email communication, and a plethora of other activities. The proliferation of privacy legislation and the crackdown on third-party cookies, however, have compelled businesses to reconsider their data strategies. While third-party data tracking […]
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A Comprehensive Guide to Customer Loyalty Programs with 13 Practical Steps (2022)
For any business, creating a unique loyalty programme is a huge undertaking in the world of client retention. If designed carefully and precisely, loyalty programmes can be a game-changing opportunity. However, because there are so many choices to be made regarding your rewards programme, taking the initial step is frequently the most difficult. However, if […]
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A Comprehensive Guide on Loyalty Program Strategies in Times of Crisis (2022)
Several crisis situations have occurred in the recent years. Such events completely upended the market and the lives of the consumers, which ultimately changed how consumers interact with companies. Multiple changes have been made in people’s shopping behaviours; more than 75% of consumers, according to a McKinsey analysis, have altered their purchasing patterns since the […]
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Successful restaurant loyalty programmes’ secret ingredient
You know how you can get to someone’s heart the quickest through their stomach? Therefore, it should come as no surprise that companies in the food and beverage business are going gourmet with cutting-edge fast food and restaurant loyalty programmes that will fill both your stomach and your wallet. Although consumers adore prizes, the majority […]
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7 Loyalty Program Requirements to Captivate Gen Z Clientele
Gen Z customers are part of a growing new group of consumers. As a knowledgeable marketer, you must discover what motivates this younger demographic and what aspects of your loyalty programme to emphasise to appeal to them. Instead of viewing brand loyalty as a series of transactions, Gen Z consumers are more likely to view […]
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The Gold Standard for Experience: The Marriott Hotel Loyalty Program
The first notable loyalty schemes that come to mind are those for hotels and airlines. Additionally, if you follow current trends in client retention, you’ve probably heard of the Marriott hotel loyalty programme. Marriott International has nearly 7,000 locations globally with a portfolio of 30 brands that range from long-stay to luxury. There have been […]
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Loyalty Programs for Sportswear: A Complete Guide (2022)
As more and more individuals start to actively care about their physical and emotional well-being, the sporting goods and apparel sectors are expanding. Therefore, it should come as no surprise that the global market for activewear is anticipated to grow to US$500.55 billion by 2027. Market saturation and fierce competition exist. Additionally, quick fashion clothing […]
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Review of The Home Depot Rewards Program: A Loyalty Program Designed for Professionals
The Home Depot’s founders, who established the biggest home improvement business in the country, had a unique vision. By offering services that make it simple for clients to enter, obtain what they need, and return to work swiftly and simply, they wanted to facilitate their customers’ job. The Home Depot’s Pro Xtra rewards programme was […]
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A New Approach to Loyalty & Engagement: JoJo Clubhouse
There are particular difficulties in fostering loyalty in the babywear and maternity clothes sectors. On the one hand, the customer base—the little rascals—grows quickly and need new apparel on a regular basis. However, if a business can win over the hearts of a brand-new family, they might stick with it for many generations. With a […]