The critical differentiation between you and your competitors is the customer experience. Personalized newsletters and loyalty programmes are excellent ways to distinguish out from the competition. They present countless chances to engage your audience and compel them to interact with you more frequently and for longer periods of time. However, they also give you access […]

A tried-and-true method of keeping in touch with your consumers is via email. This is also true for loyalty programmes: by keeping members informed about their accomplishments, rewards, and potential rewards, loyalty programmes can ensure high engagement and high purchase frequency because members won’t hoard their points. What types of loyalty emails should you be […]