Tag: Case study

  • Case Study: Zalando

    Case Study: Zalando

    Zalando Reviews’s first case study: As a significant competitor in the online retail market, Zalando faces off against Amazon. That Amazon, which in addition to all its other bells and whistles, including instant access to movies, music, and TV shows, also provides 2-day free shipping anytime its Prime loyalty members request it. Zalando understood that […]

  • Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]

    Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]

    Is there a way to monetize my loyalty programme? Is my money well spent? These inquiries would undoubtedly be near the top of a Q&A I’d create for the most frequently asked questions about loyalty programmes, something I’ve been meaning to do for a while. And with good cause. Executives’ concerns are allayed by the […]