Global firms have learned that success should never be taken for granted as a result of the COVID-19 pandemic. Many industries have been completely disrupted by the epidemic, which has also required companies to quickly adjust to a new customer reality. While many sleeping giants incurred significant losses, businesses that were able to make quick and significant improvements in client retention and digitalization managed to come out relatively unscathed. One new trend that has gained significant support is headless commerce, which aims to give businesses more control over their client experience.
If you are unfamiliar with the idea or simply want to learn more about how loyalty programmes operate in the headless commerce era, this article will teach you everything you need to know.
How Does Headless Commerce Work and What Is It?
The separation of the frontend and the backend of an eCommerce application is made possible by a technology shift known as headless commerce. Although this strategy has traditionally been applied to CMS, businesses are now beginning to leverage it in other eCommerce contexts.
The addition of an app-based connecting layer between the frontend and backend is the advancement in headless commerce. API calls are used for communication, which leads to a more streamlined design and smaller payloads, which reduce network traffic.
Headless Commerce Loyalty Program Optimization
Loyalty programme providers offer the database, and a webpage with an embedded membership page serves as the frontend, making loyalty programmes a natural fit for an established headless ecosystem.
The headless approach makes it quicker and simpler to launch the loyalty programme because the membership page can be created using the frontend provider already in place and then connected to the loyalty vendor’s database via API endpoints, saving you from a more involved implementation process that would take more time to develop.
The Headless Paradigm and Antavo’s Performance
Being “headless” is more like a sliding slope where everything gradually shifts towards API-based solutions; there is no ending to this. With headless-compatible solutions from Antavo, an API-first company, you can offer flexibility and customised user experiences. You can also display personalised loyalty data on any device that can communicate with an API endpoint using the Content API (including smartphones, computers and smart TVs).
Additionally, it lightens the workload associated with managing the loyalty programme because they won’t need to become familiar with a new software environment. For instance, you may sync loyalty data directly to the Salesforce cloud of your choice thanks to Antavo’s tight interface with Salesforce.
With Antavo, usher in a New Era.
The direction of global commerce is headless. Taking action right away will give you an advantage over your rivals. Headless commerce is the solution whether you want to free up your eCommerce system, improve personalisation, or just launch a loyalty programme as soon as possible.
If you’re interested in learning more about loyalty programmes based on APIs, start a conversation right away. Additionally, Antavo has created a manual and an ebook that cover the more complex facets of establishing a cutting-edge client loyalty programme.