The largest clothes shop in Europe, H&M, offers a loyalty programme that is entirely digital and rewards customers for their faithful purchasing habits. With over 100 million aficionados of fashion, the H&M loyalty programme aims to encourage customers to shop frequently and return frequently. H&M placed a strong emphasis on rewarding customers even when they are not making purchases while developing their loyalty programme in order to keep them around for future, more exciting incentives.

Page for Members of A Fashionable Society

Customers may sign up for the totally free loyalty programme on the H&M membership page, which is clearly accessible. In addition, prospective members can read about the advantages of the programme, see how it operates, and discover how to accrue points, use incentives, and join Plus. Customers see their current point balance and the rewards they are currently eligible for as soon as they logon into their accounts. Additionally, they get access to all of their account information, including purchase history, point history, and payment preferences. Customers can view their online orders and store receipts individually through the “My purchases” option.

The buy now, pay later option, which is currently popular, is also available to H&M loyalty programme participants through Klarna. Customers can choose to split up their complete purchase and pay only a portion up front and the balance in equal instalments at a later date, which means they receive their things immediately. Simple as that! All they have to do is declare they’d want to use Pay Later and scan their in-app member ID at the cash register.

Enrollment: Trendsetting Begins Today

Customers simply need to provide their email address, make a password, and provide their birthdate to join H&M’s entirely digital membership. Customers have the choice to enter additional personal information about themselves in order to gain more points and a more tailored experience, such as their name, gender, and zip code. Customers can be rewarded for non-transactional actions in this way, and you can also get useful zero-party data.

Additionally, customers can subscribe to H&M’s email to receive deals, style updates, and exclusive invitations to sales and events. Members get a welcome email with a 10% discount after signing up. Although there could be a little more personalisation, there isn’t much of it at the moment. On the corporate website or in the H&M app, members may learn more about all the benefits of membership.

Point Accrual: Quick Points, Quick Fashion

Every purchase made by a member earns them points. Customers must download the H&M app and scan their member ID at the register in order to earn points in-store. Points are immediately added to their accounts after they make purchases online, where customers can also view their overall point balance and determine how many more points they need to earn their next bonus coupon.

Following the commencement date of membership, points are still valid for 12 months. Point balances are reset at the conclusion of the membership year, and a new membership year starts. Thanks to their digital Member ID, H&M’s reward programme offers customers an omnichannel experience. Although H&M occasionally offers single-channel discounts that can only be utilised online or in-store, customers can use their digital ID to earn points both online and offline.

Seamless Shopping App for Fashionistas on Mobile

Customers can browse the extensive assortment of the retailer H&M via its mobile app.
Customers may easily find H&M’s apparel, accessories, and home furnishings online. Customers may also access coupons, browse look books, and find nearby stores via the app. Additionally, it is useful for customers who are already inside one of their stores and are having trouble finding their size or want to see whether a certain item is offered in additional sizes and colours. Customers can use the Scan & Find tool by scanning the price tag on an item.

Members can use their own images or screenshots to visually browse the offerings of H&M. It identifies patterns, colours, and styles and provides a list of available things that are similar or match them. Members can enable push notifications to receive alerts whenever H&M has special offers or events so they can be the first to know when a new designer collection is released.

Final Judgment: Looking Like a Million Bucks

The H&M loyalty programme aims to create and honour enduring connections with customers all across the world. The best of H&M is available to members through fantastic deals, online and offline events, fashion presentations, pre-sales, collaborations, and much more. H&M has revamped their programme in recent years; it is now totally digital and offers benefits that go far beyond simple purchases.

While the majority of the perks are standard ones that you could get in any loyalty club, some of the premium perks do appear quite alluring. The business may, however, devote a little bit more resources to their personalisation initiatives. By restricting the validity of points to a specific period of time and resetting them at the conclusion of the membership year, H&M pushes customers to use their advantages more quickly. The company has also done a terrific job with its smartphone app, despite the fact that it does have one drawback: even for members who prefer to purchase in-store, downloading it is required. However, the H&M loyalty programme appears like a fantastic offer, especially for buyers who anticipate making regular purchases at H&M.