The largest clothes shop in Europe, H&M, offers a loyalty programme that is entirely digital and rewards customers for their faithful purchasing habits. With over 100 million aficionados of fashion, the H&M loyalty programme aims to encourage customers to shop frequently and return frequently. H&M placed a strong emphasis on rewarding customers even when they […]

Post it to LinkedIn.Why Do I Consider H&M to Be a Bad Loyalty Program?H&M put a lot of effort into creating their H&M Loyalty Club for devoted customers, but their subpar customer service fell short of expectations. Continue reading to learn why I believe your client retention approach can be improved while costing you less. […]