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A Complete Guide to Paid and Subscription Loyalty Programs (2022)
Customer behaviour changed significantly after the outbreak. But this extends beyond an increase in eCommerce usage. A wide audience was made aware of a number of previously unheard-of features and business methods. As a result, modern consumers seek comfort and special care while doing business with a company, and they are willing to spend more […]
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Review of the IKEA Family Loyalty Program: A Place for Everyone
IKEA is not just a place where people go to remodel their kitchens. While taking the kids to the play area, it’s also a nice location to stop in for some Swedish meatballs or coffee with a friend. The largest furniture retailer in the world has options for every family member. IKEA Family, the name […]
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Detailed Guide to Department Store Loyalty Programs (2022)
It’s hard to say which business was the first to use reward programmes consistently, although coffee shops, department stores, and travel agencies were undoubtedly among the pioneers. However, as time passed and the technology underlying incentive systems developed, more possibilities and capabilities became accessible. In order to (re)establish a solid relationship with the post-pandemic client, […]
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Top Conferences on Customer Loyalty in 2022 [Updated]
![Top Conferences on Customer Loyalty in 2022 [Updated]](https://blog.getmok.com/wp-content/uploads/2022/10/top-9-call-center-customer-experience-conferences-2022_header.jpg)
If you’re a CMO or CRM head like me, there’s no doubt that you’re constantly searching for fresh approaches to keep customers interested and satisfied. Compared to larger conferences where there are simply too many people, nothing beats getting useful information and networking with colleagues in the industry at customer loyalty conferences. Attending a summit […]
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Reducing Time to Value for Loyalty Managers: A Velvet Blue Q4/2021 Product Release
When managing loyalty programmes, time to value is quite important. Loyalty marketers need to make sure that, in the shortest period of time, their efforts enhance value and match with their strategic goals without degrading the customer experience. As a pure-play provider of loyalty technology, Antavo’s goal is to create a loyalty management platform that […]
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A Comprehensive Guide for Building a Next-Generation Coalition Loyalty Program (2022)
It’s not a novel concept for several firms to band together to create a single pooled loyalty programme. The advantages are also readily apparent: consumers can accumulate and use points while making purchases from a range of brands, while businesses who take part experience increases in revenue, touchpoints, user data, as well as cross-promotion. Though […]
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Black Friday 2022’s Best Loyalty Program Strategies
Prepare your shopping bags: Black Friday 2022 is quickly approaching, and it promises to be the biggest one ever! Businesses today, however, cannot only rely on in-store sales in the post-Covid era. According to Adobe Analytics, buyers spent $14 billion in 2021 on online shopping around Thanksgiving and Black Friday. Two conclusions may be drawn […]
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The Surprise and Delight Aspect of Loyalty Programs
Making clients feel truly special and valued is a difficult task today. Therefore, incorporating a surprise and delight element into your loyalty programme can rekindle interest in it, increase sales, and foster consumer loyalty. Customers may want to relive the emotional high that unexpected benefits might produce. This tactic’s strength stems from the fact that […]
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A Complete Guide to B2B Loyalty Programs (2022)
The golden rule of customer retention is that positive experiences are always remembered. A customer is more likely to engage with a business in additional ways, make a second purchase, tell their friends about it, and share their data if they are a part of something memorable. This restriction applies to B2B businesses as well. […]