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A Reward Program for Customers with an Athletic Mindset, the Bergzeit Loyalty Program
Loyalty programmes and athletic products go well together since they both have the potential to encourage consumers to lead more active lifestyles. Giving members incentives for using activity trackers, for instance, might inspire some people to go to the gym on a regular basis. We’ll examine an incentive scheme that employs this tactic in this […]
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Are Loyalty Programs Designed to Attract or Retain Customers?
Which of the following tasks—customer retention or customer acquisition—is best served by a loyalty programme? You might vote to keep it just based on the name, but don’t make a snap decision. The purpose of next-generation loyalty programmes is to retain current consumers while also bringing in new ones. All you need is the appropriate […]
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A Complete Guide to Loyalty Programs in the Fuel Retail Industry (2021)
Currently, there is still a high demand for gasoline goods, but there are changes in the works that could upend the current relationship between motorists and gas stations. Fuel retailers must have an eye on the future and seize every chance to deepen customer relationships and promote brand loyalty if they are to survive the […]
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10 pitfalls to avoid when managing loyalty programmes
On paper, loyalty programmes seem like such a simple idea. “I just award my consumers with points for their purchases. Then, with the addition of several tiers for good measure, customers may use those points to purchase coupons or presents, and presto—instant success! “It’s not rocket science,” you could respond. The difference between functional loyalty […]
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Value-based pricing: How to do it and why it’s great for SaaS
By capturing the willingness to pay from price buyers with a low-end offering, and at the same also segmenting convenience buyer. Thus, companies are able to charge a much higher price in convenience buyer segment, so profit increases by serving different segments in different price points. To better understand the potential benefits of value-based care, […]
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Click and Collect: Patron Savior or Brand Loyalty Destroyer?
One of the purchasing strategies that saw substantial growth during the lockdowns of 2020 was click and collect. And for good reason: it eliminates the need for delivery services for customers and simplifies logistics for businesses. There are disadvantages to this strategy, though. Click and collect causes businesses to miss out on important touchpoints, widening […]
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Encourage customers to redeem loyalty points as one of the 5 ways to reduce point liability.
Earn and burn schemes are known to have unintended effects on your company’s bottom line because unused loyalty points can become a source of debt. Finding a strategy to motivate these members to use their loyalty points decreases your liability and boosts the program’s engagement level. Unused Points & Point Redemption: A Challenge Adults in […]