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Seven Ideas for Catchy Loyalty Program Names
Never undervalue the importance of making a good impression. When it comes to loyalty, the name of the rewards programme (as well as its rewards selection, although we’ve covered that in our rewards guide) frequently makes the first impression. Here are seven things to think about when picking names for fantastic loyalty programmes, along with […]
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Everything You Need to Know About the Concept of a Loyalty Program Design
One of the most important tasks in developing and establishing a loyalty programme is choosing the concept for the programme. One example is that, although it may seem obvious, the original layout affects how the application looks and feels. The method you choose, though, will also have an impact on how well the implementation process […]
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How Loyalty Programs Can Improve Lifecycle Marketing
It is well acknowledged that returning customers provide greater value than new ones. Why then is the average client retention rate 20% or lower? There are many variables. For instance, the Covid-19 epidemic has irrevocably altered the reality of the client. But more significantly, you shouldn’t put all your loyalty programme (and customer retention) eggs […]
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The Complete Guide to Card Linked Offers & Card Linking in Loyalty Programs
In this article, we’ll look at how card linking technologies and card-linked offers have changed in several consumer industries and how the loyalty industry might be able to exploit them as an innovation. Card linking, in essence, is a technological approach that allows for the tracking of specific transactions using the 16-digit card number of […]
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How Can Brands Improve Their Customer Loyalty Programs With Proximity Marketing?
Today, every company is vying for the confidence and loyalty of their customers. Sadly, the days when offering discounts and coupons was all it took to keep clients loyal to you are long gone. You must act farther now. According to Salesforce data, 71% of consumers have made purchases based on the quality of their […]
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creating enduring brand love and emotional loyalty
Brands and retailers must understand the factors that influence consumer loyalty. Nowadays, consumers’ decision to buy anything is frequently influenced by their emotional connection to the brand. According to a CapGemini survey, 70% of emotionally involved consumers spend two times as much money with their preferred companies. Brands and merchants must foster emotional loyalty among […]