You will discover in this article not just why the Uber Rewards loyalty programme is an illustration of an astounding loyalty programme, but also:
How to replicate the features of the Uber Loyalty Program using Voucherify.
What qualities make a loyalty programme effective.
Why it’s a wise business decision to appeal to the biggest spenders.
focus on those who spend the most
Uber’s loyalty programme is designed for users who spend significantly more on its services than the average user. Customers that accrue a minimum of 500 loyalty points (in the US) every six months are eligible for incentives under the programme, which has four tier levels. These are the tiers::
Blue membership: up to 500 loyalty points/6 months.
Up to 2499 loyalty points every six months for gold membership.
Platinum membership: 6 months and up to 7499 loyalty points.
Diamond status requires over 7,500 reward points every six months.
Uber Rewards has a really specific target market in mind. The users who spend the most money make up the majority of the rewarded users.
Members-only benefits and awards
The program’s benefits and incentives include:
Customers can exchange every 500 points for a different reward if they are Blue members.
Customers who are Gold members have access to expedited customer assistance and flexible trip cancellation options.
The customer experience is improved for Platinum members thanks to airport priority pickup and price protection between 2 favourite locations.
Traveling with Uber is made simpler for Diamond members thanks to free upgrades, access to highly rated drivers, first-rate assistance, and free UberEats delivery three times every six months.
budget for safe marketing
The most lucrative clients are the main focus of the loyalty programme. The prizes for new members are only worth $5 when $500 has been spent (1%). Exclusive services and benefits are made available for higher tier levels, which tend to have more business travellers. Although these services don’t considerably enhance Uber’s costs, they improve the client experience.
Higher-tiered customers can use Uber practically in a similar way to a taxi service or even a private driver’s service:
Priority and premium phone help to quickly resolve customers’ problems
The most reliable drivers drive the most upscale and immaculate Uber vehicles and show up on time.
For frequent travellers, priority airport pickup offers a very comfortable experience.
engine for flexible promotion
More than 700 cities and 70 countries are home to Uber. Different geographical regions imply various languages, money, purchasing power, and client wants. As a result, depending on the area, Uber offers various services (and incentives). Due to the large number of factors, the promotional engine’s adaptability has been essential for the Rewards program’s efficient operation.
Tiers of customers
Customer tier levels were added by Uber to the Rewards loyalty programme. Four levels exist: Blue, Gold, Platinum, and Diamond. There are different benefits offered for each tier level. The more unique benefits are offered to customers, the higher the tier.
Every six months, the number of points a customer has accrued during that time is used to adjust their tier level. A customer’s tier level is determined when they sign up for the loyalty programme based on their spending over the previous six months.
Completing a loyalty programme
Customers who participate in the Uber Rewards programme accrue loyalty points. The quantity of points awarded varies depending on the service used, the customer tier, and the amount of money spent on Uber. There are slightly varying regulations worldwide because the services that Uber provides vary by country. For every $1 spent on Uber Pool, Pool Express, and Uber Eats in the US, one point is earned. For using more expensive services like Uber X, XL, or Black, users can receive 2 or 3 points.
Notifications
Uber sends personalised messages to programme participants whenever:
The loyalty programme is offered in their country.
After earning 500 points, the customer can select a voucher.
Email and push notification notifications are excellent ways to stay in touch with your consumers, draw their attention to particular events, and keep their engagement at a high level.
tracking the tier level and loyalty points
Customers may easily keep track of their loyalty points with the Uber mobile app. The points you have accrued overall and the points required for the next reward are both shown in the screenshot that follows.
How is this accomplished in Evolve?
In the customer cockpit of the Evolve solution, accrued points and used vouchers are displayed. Through the Evolve API, all information pertaining to the loyalty programme and the membership status of each consumer may be connected.
Your options for designing and building the user experience of your loyalty programme are virtually endless thanks to our API.
25% of Uber’s 75 million users have already signed up for the reward programme Uber Rewards. The rewards programme focuses on the most lucrative audience and provides members with the exclusive sensation of “VIP” through a clean interface and straightforward programme rules.
With Evolve, you can imitate a number of Uber’s best practises for loyalty programmes:
For those who spend the most money, there are various customer tiers accessible.
When customers buy services, members accrue loyalty points.
Uber protects the marketing budget while offering substantial rewards to loyalty programme participants.
Through email and the mobile app, users are informed of significant loyalty programme events (such as newly accessible prizes).
Clients are constantly informed of their customer tier, points total, awards, and benefits.