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How It Changes the Loyalty Game: Amazon Moments
If you work in marketing, you might find Amazon’s cross-platform, self-service loyalty function to be very fascinating. Entering the loyalty market is a smart step for Amazon to expand their business, and it gives companies a chance to take use of their extensive product offering and efficient infrastructure. What further effects will Amazon Moments have […]
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The Lancôme Loyalty Program: Preventing Boredom among Customers
Engagement is the soul of any loyalty programme. Specifically, a protracted, emotional, enjoyable engagement between you and your client. Engagement is crucial because it’s growing difficult to earn customers’ trust. Impersonal, business-focused marketing tactics won’t be effective on them anymore. Forbes noted that 58% of millennials don’t trust conventional advertising. When you can include good […]
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How to Increase Customer Loyalty Using User-Generated Content
Most established firms shift their attention away from acquiring new clients and toward cultivating connections with their most loyal clients. What better approach to foster strong bonds than by offering unique experiences and participating in the content that your own clients produce? The largest consumer demographic of our time—millennials—are particularly interested in user-generated content (UGC) […]
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Full Omnichannel Experience Can Be Attained With a POS Loyalty Program
A fantastic omnichannel experience should be your first focus if you sell products both online and in-person. Both an omni-channel and POS loyalty programme are excellent for increasing sales and retaining clients since they let you provide interaction at every point of contact. As an Onboarding Director, I frequently observe clients’ difficulties in providing a […]
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How Do Fashion Tech Companies Enhance Customer Experience?
Customers demand great experiences and not simply bargains, and this new trend in retail is upending the sector completely. Many businesses find it difficult to develop their strategy around this idea, as evidenced by ASOS’s recent decision to destroy A-List rather than rename it, consigning themselves to paddling while a perfectly good engine is just […]
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How Can Fashion Customers Motivate One Another To Buy More?
The psychological and sociological phenomenon of social proof, often referred to as social influence, is when we copy others’ behaviours in order to behave appropriately. Yes, that did sound extremely scientific. In reality, you encounter social proof every time you go through Instagram to see the newest fashions or pick a busy clothes store over […]
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Progressive Loyalty Rewards: Engaging Customers Through Emotional Design
I constructed websites and webshops when I first started my business many years ago, long before Antavo, investing a lot of time in their design. My personal experience taught me that interaction and exploration are the foundations of customer engagement. This insight was a necessary first step in developing the idea of progressive loyalty rewards. […]
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Beer Tokens: How Beer Hawk Uses Antavo to Manage Their Omnichannel Loyalty Program
No industry understands the value of loyalty like the hospitality sector, particularly for beverage sellers. Consider this: bars depend on their customers’ use of them as a second home. But given that most customers place their orders online or through mobile device, how can this possible apply to the world of e-commerce? I’ll use Beer […]