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  • 7 Actual Fintech Marketing Techniques for Referral and Loyalty Programs

    7 Actual Fintech Marketing Techniques for Referral and Loyalty Programs

    A search on Google (or another search engine) for “marketing tactics” will likely return hundreds of thousands of results. There aren’t many examples available, though, of fintech marketing tactics. Is it because fintech businesses fiercely defend their marketing trade secrets, or do individuals simply not expect to obtain trustworthy information on that subject online? You’ll […]

  • Customer Loyalty Through Mobile Loyalty Programs

    Customer Loyalty Through Mobile Loyalty Programs

    I discuss the benefits of mobile-based loyalty programmes in comparison to web-based programmes in this post, conduct a study of the top in-app loyalty programmes, and demonstrate how to build your own mobile loyalty programme. I also choose to lengthen the post a little bit in light of the rising popularity of mobile loyalty programmes […]

  • 8 Retail-Friendly Sales Promotions Ideas [with Examples]

    8 Retail-Friendly Sales Promotions Ideas [with Examples]

    Do you have questions about how to organise and carry out successful sales campaigns for your retail business? Do you want to know how the top retailers carry out in-store marketing campaigns? If so, keep reading to learn 8 suggestions for retail promotions, each with an example. A retail sales promotion is what? A sales […]

  • What Justifies a Switch to Evolve? An Example of Success from a Leading Mobility Brand

    What Justifies a Switch to Evolve? An Example of Success from a Leading Mobility Brand

    Virtually every aspect of modern company, from inventory management to customer communication, depends on third-party technology. A relatively new software category called Promotion Engines capitalises on the concept of promotions-as-a-service, which is steadily becoming popular among decision-makers across all business sectors. After all, you didn’t write the code for your email system, support service, or […]

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  • How Should Customer Loyalty Software Be Designed?

    How Should Customer Loyalty Software Be Designed?

    A customer loyalty software is required to manage a rewards programme. There are several things you need to ask yourself before you can find the appropriate fit. What essential components of a software architecture for a successful loyalty programme? How can you integrate a loyalty programme into your current IT stack? Should I create my […]

  • What is marketing promotion? Definition, Advice, and Illustrations

    What is marketing promotion? Definition, Advice, and Illustrations

    Promotions are necessary for marketing to function properly, but they have different goals. In essence, marketing focuses on bringing a product in front of potential clients and raising its level of awareness. Promotions are the last stage of marketing since they give customers the incentive they need to buy. Overall, promotion is about conversion while […]

  • The Best Practices for B2B Discounts and Promotions

    The Best Practices for B2B Discounts and Promotions

    Even if you sell a product to a specific person in both B2B and B2C, B2B marketing is substantially different from B2C. In addition to providing examples and advice on how to utilise incentive marketing to draw in and turn business prospects into long-term partners, this article will provide you an overview of the best […]

  • 5 Motives to Incorporate Smart Coupons into Your Marketing Plan

    5 Motives to Incorporate Smart Coupons into Your Marketing Plan

    The resurgence of coupons (also known as vouchers or promo codes) during the past several years has been largely attributed to the development of mobile-first technology and e-commerce. Customers may easily uncover fantastic deals online with just a press of a button thanks to online coupon sites and clever coupon finders (like Honey or Pouch […]

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