A customer loyalty software is required to manage a rewards programme. There are several things you need to ask yourself before you can find the appropriate fit.

What essential components of a software architecture for a successful loyalty programme?

How can you integrate a loyalty programme into your current IT stack?

Should I create my own customer loyalty software or buy it?

How much effort will it take to develop a loyalty platform, roughly speaking?

What characteristics should my loyalty platform have?

What criteria should I consider before selecting a loyalty provider?

What challenges must be overcome in order to create and implement a customer loyalty programme?

I will respond to some of these queries in this essay. I’ll outline the key elements you want to take into account when creating, purchasing, or constructing a loyalty platform. I think it will be useful to you as you design the architecture of your own loyalty programme. ‍

Laws governing software for loyalty programmes

One of the crucial things you need to remember is to work with the legal department to ensure that all consents, data storage, and processing comply with national and international legislation. Keep in mind that these could not be your company’s local regulations, but rather the laws of the nations where your clients are headquartered. If you own an online worldwide business with several customers from various nations, this could be very challenging. The majority of the rules must be followed. We strongly suggest that you hire an experienced lawyer to draught the terms and conditions and provide the technical specifications for data processing and data storage.

Here is a quick checklist of considerations you should keep in mind while developing a loyalty programme and selecting loyalty management software, which may not cover all of them depending on the market you are targeting:

Unfair and dishonest business tactics

are incredibly broadly defined throughout different nations. It implies that customers must comprehend the terms of the programmes they take part in. This has implications for your rewards programme. Be careful while drafting your terms and conditions; they must be clear enough to be understood by both lawyers and, most importantly, your customers. Here’s an illustration of what happens when you don’t: in 2013, the Missouri Attorney General reached a settlement with Walgreens in part due to the fact that its shelf tags were unclear on how to spend points.

Some nations and/or states may forbid gift cards from having an expiration date. For instance, Maine, USA forbids gift cards from having an expiration date and mandates that merchants offer cashback in the event that the gift card is no longer valid.

These are just a few considerations to make when creating or purchasing customer loyalty software. Before you launch your programme, I strongly suggest you to speak with a legal counsel about these and any other rules that may apply.

Evolve is the solution if you are currently searching for a customer loyalty programme. You can quickly launch customised discount coupons, in-cart promotions, gift card campaigns, referral programmes, loyalty programmes, and giveaway campaigns with Evolve, a headless, API-first promotion engine.