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Loyalty Program ROI – How Luisa Via Roma Made €16M [Case study]
Is there a way to monetize my loyalty programme? Is my money well spent? These inquiries would undoubtedly be near the top of a Q&A I’d create for the most frequently asked questions about loyalty programmes, something I’ve been meaning to do for a while. And with good cause. Executives’ concerns are allayed by the […]
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How Do Mobile Applications Promote Customer Loyalty?
Retailers nowadays are aware that customer loyalty boosts customer lifetime value, return on investment (ROI), and favourable brand awareness. Retailers who offer a simple, entertaining, and customised shopping experience gain customers’ loyalty over time. The native app is ready to deliver the optimum user experience to retail customers, making it one of the greatest solutions […]
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How to Revolutionize Your In-Store Experience Using NFC Technology
If you own physical stores, you are aware of the value of first impressions. You need to capture customers’ attention as soon as they enter the store. It is not enough to merely stock the best things or provide discounts. There are many ways to design a compelling in-store experience, but if you want one […]
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How to Increase Engagement with Personalized Emails Using Loyalty Data
The critical differentiation between you and your competitors is the customer experience. Personalized newsletters and loyalty programmes are excellent ways to distinguish out from the competition. They present countless chances to engage your audience and compel them to interact with you more frequently and for longer periods of time. However, they also give you access […]
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How to Use SEO to Connect with Customers for Loyalty Marketing
Even though the two may appear unrelated, search engine optimization, or SEO, is a key asset in loyalty marketing. Why? Because it enables you to investigate the preferences of your clients, your incentives will be considerably more effective. In this article, I’ll explain how to use SEO to improve your customer relationships and offer some […]
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Comparing Loyalty Program Providers: A Beginner’s Guide
They claim that perfection cannot be rushed. This is particularly relevant when preparing to make a significant decision, such as selecting from the vast selection of loyalty programme providers. Why? Because there are many different types of loyalty programmes, just like the firms that offer them. Your objective is to locate the one that works […]
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What Are Some Ways Marketing Automation Can Boost Your Loyalty Program?
According to the Online Consumer Trends 2019, 25% of eCommerce businesses who thrive in building customer loyalty are able to keep over 70% of their customers. However, only 20% of customers who shop at eCommerce brands on the other end of the spectrum are likely to make additional purchases. This article aims to demonstrate how […]
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Three Ways a Special Brand Experience Could Motivate Clients
Standing out from the competition in eCommerce has never been more difficult than it is now. Brands and merchants need to develop ways to engage their audience and grab their attention in order to convert them into devoted customers because competitors are just a click away. Delivering a distinctive brand experience has emerged as one […]