Black Friday is quickly approaching! A loyalty programme may be a big assistance for businesses trying to take advantage of the surge of new consumers that visit for the holidays and convert them into lifelong clients. But will you have enough time to create a loyalty programme before Black Friday?
Yes! It is unrealistic to build a complex programme in a month, but it is feasible to build a simple program. It is not only feasible, but also has several advantages, to launch a workable programme and develop it over the months that follow Black Friday.
You can assess client reactions by launching a basic programme, and you’ll have the advantage of gradually introducing extra features and incentives. That’s a fantastic approach to keep the broadcast interesting and keep viewers’ attention.
Here are a few quick suggestions to help you assure a speedy launch of your reward programme before Black Friday if you’re prepared to move through with doing so:
- Launch slowly at first
In a loyalty programme, creativity is fantastic, but not all of your ideas need to be ready before the programme launches. Start with a simple programme that performs the essential operations, but don’t add all the other features you’ve imagined. You can always add more later, but removing items from members makes for a poor customer experience (and can result in a lot of bad press for your company!)
2. Invite your most valuable clients first
Early entry into the loyalty programme is a significant benefit for two excellent reasons. First off, you score huge exclusivity points by giving your customers something that others don’t yet have! Additionally, if you ask customers for comments on the initial programme, you have the chance to emphasise the value of your finest clients. You’ll learn useful knowledge and attract more clients to your business. We care about things that we put time and effort into, according to behavioural scientist Jon Levy who specialises in influence and decision making. Participants in the survey like the
- Evaluate Rewards, Channels, and Content
With some trial and error, determine precisely how the programme will fit into the consumer journey. When you offer the programme to the entire shopping public, you may concentrate a lot of your attention on the channels that are receiving the greatest action. Recognize the incentives and discounts that work best. Observe which advertisements and content result in the clicks throughs and purchases you desire.
We always advise concentrating on holiday-related services since they are simple to market, offer comfort to harried shoppers, and, if your programme
- Improved Understanding of Consumer Behavior
Utilize the loyalty programme to obtain the consent required by GDPR and begin getting to know your consumers better. People are eager for new email once the GDPR email frenzy of May has subsided. You have a fantastic opportunity to get in touch with the clients you’ve lost touch with throughout the busy holiday season. They will be motivated to sign up for the loyalty programme and return to your communication channel if you entice them with alluring offers and benefits.
In turn, you’ll have extra information to complete the consumer profile by comprehending their conduct within the setting of the loyalty progra.
Next, what? Launch the Complete Program in January.
Introduce the full loyalty programme in January or February using the lessons you’ve learnt from the basic programme over the holiday seasons. This gives you a chance to generate interest and advertise new benefits and programme additions in a way that will entice holiday consumers to return, particularly during the slower season. It’s an excellent approach to follow up with clients and increase the excitement and profitability of Q1.
Check out our most recent webinar on the subject if you want to learn additional advice on how to navigate the peak holiday shopping season or are looking for alternative ideas to establish holiday-themed loyalty programmes.