What do you think of pop-up windows?

Do they irritate you? Or do you appreciate the exclusive offer you were given?

Popups—or, more precisely, overlays and lightboxes—are a very well-liked marketing strategy. Recently, websites have been able to target abandoning visitors with a message intended to convince them to take action thanks to the addition of exit-intent technology. Although many case studies highlight excellent outcomes, I would object that the measurements are scant and the popups may be detrimental to business.

Let’s look at a few examples of exit-intent popups that have been deployed on fashion e-commerce websites. Additionally, I’ll discuss exit-intent technology, highlighting its shortcomings and provide advice on how to create persuasive overlays to draw in and persuade disengaging customers.

Instance studies
The higher conversion rate is the main emphasis of most case studies on the use of popups, in this case overlays combined with fundamental exit-intent prediction. Discounts are a common way to enhance conversion rates, though. Additionally, these case studies frequently focus on the short-term effects of popups without considering how they might affect lifetime value.

1 Always convert money, but use caution

Sport Gallery discovered customers were ready to leave the website and used an exit-intent overlay to show them a discount code. The request is translated as “Don’t Go Yet! You just received a 5% discount to finish your order!

Sport Gallery converted 20% of those who saw the offer by offering a discount. They categorise these as abandoned visitors, but how certain can they be? Sport Gallery presumably gave 5% off to clients who would have paid the higher price anyhow because the overlay’s basic trigger (it appears when the visitor’s mouse goes to the top of the page) is simple.

Additionally, since the offer creates a precedent, customers may anticipate seeing similar deals in the future. You run a serious danger of having your goods lose value.

2 Create a relationship with new clients to earn their continued commitment.

In an experiment, Xero Shoes used an overlay to persuade site visitors to return to learn more about the advantages of the product.

Although there is no compelling reason, such as upcoming discounts, the slogan “Barefoot is better!” seems intriguing. This is effective for the target market for Xero Shoes because they are already probably interested in the advantages of this footwear. In return, Xero Shoes gather email addresses and send subscribers emails with material that encourages them to visit the website again.

This creative had two positive effects: email signups rose by 412% and the company’s order volume rose by 9.81%.

Whenever exit-intent technology is insufficient
Popups are bothersome, and the technology doesn’t really comprehend users, therefore there is still an issue. Exit-intent technology launches a popup when it anticipates that a visitor is about to leave the website in an effort to be less intrusive. The issue is that the signals that were used to determine that choice were faulty. Why? because they’re very simplistic and fail to take page parking into account, a fairly widespread web browsing practise.

Opening multiple browser tabs to save content for later consumption is known as “page parking.” Imagine a shopper looking for the ideal flat pumps. They’ll conduct their search, open all of the outcomes that seem promising, then move from tab to tab eliminating outcomes and reducing their options.

Any popups that are brought up as a result of a mouse movement to the page’s top or beyond the browser window will appear during that procedure. View the GIF below and pay attention to the mouse movement.

Add Value to Foster Long-Term Loyalty

Good products that provide customers with value and engaging user experiences will both help you win their loyalty.

You may decrease the likelihood that visitors will find you annoying and raise the likelihood that you will provide value by selecting better exit-intent technology that actually comprehends user behaviour and triggers your messaging at the appropriate time. Use my advice to create captivating popups and test several messages and images to find the one that will persuade your audience the most.

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