What justifies purchasing a loyalty platform?
Why spend money on an extensive, all-inclusive reward platform when you can manage your programme with your developers and add new features as you go? In the long run, a smart loyalty platform helps you optimise your ROI and makes operating your loyalty programmes easier and faster. Manual or MVP solutions could be effective in the short term.

The key objectives of a loyalty platform are to increase your earnings while saving you time and money and optimising your loyalty marketing. A loyalty programme can assist in achieving these objectives in a number of different ways. Let’s explore the subject and learn what a loyalty platform can do for the administration of your loyalty programme.

shortened time to market
It takes time to create a loyalty programme from scratch. It takes time to modify the program’s rules. You probably guessed that it takes time to roll out new features.

If you utilise a loyalty platform with built-in features, you can choose from a wide range of options right away, which will speed up time to market and offer you the freedom to modify the terms of the programme and add new features. When you utilise a good loyalty platform provider, you can take advantage of new features as soon as they are released on the platform.

Flexibility
You can test, evaluate, and optimise your loyalty programme with the aid of a solid loyalty platform. With just a few clicks, it should be possible to change the guidelines for assigning points, incentives, tiers, scheduling, distribution methods, and much more. Without a specialised loyalty programme, such modifications would require weeks or even months of development.

Reminders and notifications for loyalty programmes
Real-time client attributes form the basis of intelligent reminders. You should provide pertinent notifications on the details of the loyalty programme to avoid being accused of spamming your clients. With a strong loyalty platform, you may automatically deliver them based on numerous criteria, such as five days after joining the programme or three days before the points expire. Especially with campaigns where people sign up at different periods (like a 5% coupon for a newsletter sign-up, good for one month), when you can’t precisely track when the reminders should be issued, manually sending reminders would take too much time.

cockpits for clients
Customer cockpit is an individual customer space that provides a platform for users to swap their points for rewards and displays which incentives are currently available for the selected user. Customer support agents will become more frustrated by helping consumers self-serve by providing them with customer cockpits with loyalty points or awards that they can access on your website or mobile app. It saves a lot of time to have white-label client cockpits pre-installed in your loyalty platform. ‍

integrating CRM
You must provide your consumers with the right incentives in order to get the most out of your loyalty programme. A strong loyalty platform will tailor your reward programme, segment clients, and safeguard you against fraud using the information from your CRM.