It becomes more difficult than ever to guarantee a smooth client experience across many channels and regions as a firm reaches the size and complexity of an enterprise. Your loyalty programme faces an additional problem because it not only needs to give regional offices and subsidiaries the ability to customise the original formula in their own special ways, but it also needs to be simple enough for executives to develop innovative marketing strategies. You require a genuine company loyalty programme, to put it briefly.
What Exactly Is a Corporate Loyalty Program?
An corporate loyalty program’s capacity to expand into other geographies or offer a consistent loyalty experience across numerous subsidiaries defines it. Additionally, next-generation loyalty programme elements like gamification, omnichannel capabilities, and hybrid programme designs are more frequently used in enterprise-grade loyalty programmes.
The Most Important Features of a Corporate Loyalty Program
Enterprise-grade loyalty programmes may stand out for features like VIP tiers, partnership benefits, badges, and challenges, but the technology is typically what sets them apart from smaller brand loyalty programmes.
The following qualities should be prioritised when developing the idea for your company’s loyalty programme:
- Because it is the future-oriented strategy, headless commerce
Headless commerce, sometimes referred to as the API-centric approach, is a technological advancement in an eCommerce platform that separates the frontend and the backend. In the case of a loyalty programme, this app-based connection layer enables easier and more seamless communication between the company database and the provider of the loyalty programme.
Going headless is an architectural modification that streamlines all procedures, which is essential when managing a big company. In general, it makes it simpler to add new incentive elements and enables the loyalty program’s development to go more quickly and affordably. Additionally, headless loyalty programmes provide you more freedom to tailor your customers’ experiences.
- Using an omnichannel strategy to provide a seamless experience
Since 2020, all brands, big and small, must seamlessly incorporate brand-specific touchpoints for online, offline, and mobile. This is essentially the goal of omnichannel.
Your omnichannel marketing approach can benefit from enterprise loyalty programmes on a number of levels by enabling:
More data-driven communication is possible because all three channels’ customer information can be combined into a single customer perspective, which can then be used to enhance segmentation and personalisation.
A seamless customer experience that enables customers to switch across channels is made possible by technology like card linking, beacons, and NFC.
Increased brand recognition, where customers can accumulate points online and exchange them for in-store benefits like stylist appointments or community activities
- Crossing All Borders: Multi-Country, Multi-Currency, and Multi-Language
Enterprise loyalty programmes should have the ability to operate across several geographies. This makes it possible to interact a variety of customers in genuine ways. Rewards programmes must be developed to service clients in numerous nations and languages in order for it to happen.
Multi-Language
A loyalty programme should provide visitors with numerous language options so that they can understand the rules and prizes in their own language. This will increase client participation. This holds true for both the online and physical shop environments.
Multi-Currency
Multi-currency is slightly more difficult. By taking into account the fact that some currencies are weaker than others—in which case members would gain more points by using the weaker currency—this feature determines how many points members earn when they use a particular currency. As a result, members are prevented from abusing the system by using only one type of cash.
Multi-Country
Combining the two results in multi-country, which elevates personalisation considerably. Customers don’t always stay in one location, which is acknowledged by a multi-country corporate loyalty programme. By making purchases in many nations, customers can accumulate points or move up tiers because their progress is tracked on a single profile. Better yet, certain loyalty programmes enable each regional department to develop nation-specific
- No-Code Management Enables Smooth Campaign Execution
Marketing and CRM professionals may easily administer a loyalty programme that follows no-code principles. Instead of text editors, these platforms use visual, drag-and-drop user interfaces, sometimes in conjunction with pre-built templates. More importantly, because these platforms were created from the ground up with user-friendliness in mind, it is simple and quick to figure out how to use them to create unique loyalty campaigns.
Choose a vendor of loyalty technology that provides a no-code platform since:
Your ability to manage loyalty programmes will not depend on assistance from the IT department.
You will have more options to develop distinctive reward schemes.
After startup, the application can be easily tweaked.
Costs associated with implementation and upkeep will decline.
It will be easy to integrate new procedures.
- A platform that rewards loyalty and integrates access control
Access Control is the final component to understanding the technology underlying an organisational loyalty programme. Access Control essentially means that other groups or departments can use the programme in various ways and even produce localised versions of it.
Brands may allow each country division to build specialised marketing and rewards thanks to Access Control. Each country’s concept, general laws, and mechanics are the same, but the language, money, rewards, and campaigns may vary.
Because central administrators have complete control over the programme experience, they may assess the development and content of each region and modify access and authority for certain departments as needed.
Prepare yourself for the Major Leagues.
You should be aware that programme success depends entirely on technology if you intend to launch a corporate loyalty programme or convert your current one to one. To ensure that programme management is usable by numerous regional administrators, be sure to carefully evaluate the capabilities of potential loyalty programme providers.
Are you prepared to advance the conversation? To learn more about how our technology can bring your loyalty programme concept to life, get in touch with the specialists at Antavo. Simply schedule a demo or mention us in your RFP.