Customers avoid going near stores that follow the social distance standards, which has led to a boom in e-commerce and internet advertising. Running promos is not tough, though. Making money off of them is the trick.

Your offerings become vulnerable to fraud when you run a variety of promotions for different consumers and distribution channels. Additionally, fraud invariably results in financial losses. Because of this, marketers are reluctant to experiment with novel media and methods that would make advertising more challenging. Fortunately, there is a fix.

Offers that are targeted to certain consumer profiles
You don’t have to distribute your incentives to everyone when you have specialised offer management software in place. In this manner, you can only target niches of customers who would actually value your services. Your business’s unique custom qualities, order structure, historical transactional activity, and other data should all be available to you through an efficient offer management platform.

Targeting entails more than just a more advantageous and tailored offer. Additionally, it implies that you are better equipped to safeguard your marketing cash. How? You can safeguard your customised offers by including an offer management software in your stack.

Protect yourself from viral offers

The days of receiving printed advertisements through direct mail or magazine cutouts are long gone. The quick digitization of offerings created a huge potential fraud market. Customers have the ability to swiftly duplicate offers, violate redemption guidelines, or, as is frequently the case, provide false information in exchange for a coupon code.

Naturally, marketers soon adopted quick and simple methods for reducing the risk of fraud in response to the expanding coupon fraud business. Just a few of them are as follows:

short dates of expiration.
Targeting.
geo-specific codes.
better strategies for distributing codes.

But that’s insufficient. 15% of all fraudulent customer behaviour in 2015 involved coupons, and it is anticipated that this percentage will rise. Then, how might providing management software assist? Your marketing team may securely communicate offers via various internet channels (email, push notification, social media) by using a specialised offer management platform without worrying that clients will take advantage of the deal. Single-use codes can be introduced, and multiple redemption attempts can be automatically stopped at the checkout. Use email security measures like double opt-in, alias banning, or checking for unique addresses when sharing offers over email.

hone your segmentation skills

Possibly the most useful set of data is the customer base. You must constantly check to see that it has been updated, sorted correctly, and labelled consistently. You need to be aware of the requirements and expectations of your target market before your marketing team comes up with a fresh promotional offer. Your best ally in this situation is consumer segmentation.

Analyzing who your ideal clients are and how to set them apart from other groups is what segmentation is all about. You will immediately find that your company’s specifics and current clients are not the same if you look more closely at them. The segmentation process can be streamlined with a specific offer management system. Because of it, marketers are better able to predict when and how customers will respond to their offerings what their tastes, interests, and other qualities are that are essential to gaining their trust and gaining their participation.