According to the Online Consumer Trends 2019, 25% of eCommerce businesses who thrive in building customer loyalty are able to keep over 70% of their customers. However, only 20% of customers who shop at eCommerce brands on the other end of the spectrum are likely to make additional purchases. This article aims to demonstrate how marketing automation gives your loyalty programme a competitive edge and elevates your brand to the top 25%.
What Can Automation Marketing Do For Your Online Store?
Knowing your clients’ wants and interests is the cornerstone of marketing. Systems for marketing automation make it possible to gather information on consumer behaviour for both online and offline transactions.
Marketing Automation system creates properly customised offers based on the client’s profile. AI and machine learning engines produce data-driven, predictive product recommendations that are the most likely to be liked and purchased by your customers. A seamless omnichannel experience is also made possible by autonomous procedures and campaigns, which allow real-time response to any customer activity.
How Can Your Loyalty Program Be Improved by Marketing Automation?
The secret to retaining customers is personalization. According to McKinsey & Company, targeted communications that are valuable and relevant can increase revenue by 10 to 30% while cultivating long-lasting client loyalty. Another study reveals that approximately 91% of consumers are more willing to shop with companies that make recommendations and offers that are pertinent to their needs.
Marketing automation technology enables you to provide a personalised offer at the appropriate moment, on the right channel, and this is where loyalty programmes and marketing automation come together. Loyalty programmes make sure that the offer has the proper amount of value for customers.
Loyalty programmes enhance marketing activity in addition to boosting offers with incentives and perks by encouraging data collecting. First off, you already have a tonne of information about loyalty available (tiers, available points, etc.) that may be included in an email. Second, loyalty programmes can provide rewards and points for completing profiles and taking surveys, revealing useful information.
Product Recommendation’s Influential Power
With marketing automation, you may provide personalised product suggestions using the best possible communication method for each individual customer. Additionally, generate interest with dynamic emails that include recommendations for AI- and machine-learning-powered products.
After determining which product category best suits your customers, you may sweeten the deal with tailored promotions. Loyalty programmes let you utilise incentives that are less expensive over the long run than a flat-out discount. For instance, let buyers know that, for a short time, purchasing the suggested item will earn them double points.
Remember the Birthday Rewards & Banners!
At every stage of the customer lifecycle, use customizable banners to show material that is catered to the consumer’s interests. Display a banner with a coupon code for first-time visitors, one promoting newsletter signup for those who haven’t yet, and one with a discount code for those who have recently completed a purchase.
Birthday presents are the perfect way to surprise consumers. Send them a special message of congratulations during their birthday month, along with a few more points (or an exclusive double point promotion).