Modern solutions are needed for modern issues. While this sentiment is valid, there are instances when tried-and-true marketing tactics are the most potent tool in any digital marketer’s toolbox. And is there anything more traditional and reliable than a discount?

The COVID-19 epidemic has caused a revolutionary shock in the business world. We have never before seen how retail businesses respond to a difficult market environment. Customers were compelled to shop online due to several lockdowns. According to Shopify, in the final two weeks of March 2020, the number of new online retailers on its platform climbed by 20% globally.

While both offline and online retail experienced significant success, the digital world recovered far more quickly. Why? Sales for ecommerce platforms were maintained by the extensive discount and promotion code selection. Retail establishments have also made significant efforts to survive by ramping up their sales and alluring deals, which has greatly increased interest in internet shopping, a much safer option during the epidemic.

Here are my favourite post-pandemic ecommerce coupon campaigns:

coupons for necessary employees
BOGO discounts
coupons for frequent purchases
Quick sales
Shipping discounts
Partner discounts
incentives that are mobile-friendly

purchase coupons depending on frequency

When it comes to brand loyalty, the epidemic created quite a stir. Businesses must either keep current clients or attract new ones as consumers adjust their brand choices. You might run discount campaigns that get better with each purchase in order to stay on your clients’ minds and keep them interested for longer periods of time. By offering a material reward for using your brand’s services, this kind of incentive promotes repeat business. For instance, you might provide discounts of 10% for the first order, 20% for the second, and 30% for the third.

Long-term, you ought to consider creating a loyalty programme to express gratitude to your valuable clients.

Free delivery

Have you ever placed an item in your shopping cart and noticed the tiny phrase “Add $X to your order to receive free shipping?” How did that change the way you behaved? I can speak from personal experience when I say, “Ok, what else do I need?” after looking at my Amazon cart.

You must search every nook and cranny to uncover a competitive advantage in the fiercely competitive world of internet retail, which has been made even more difficult by the pandemic. Free delivery is the ideal marketing tactic to outperform the competition, boost conversion rates, and produce superior sales outcomes. From a psychological point of view, we may examine the phenomenon of free delivery and see that it divides consumers into two categories: low spenders and large spenders. Low spenders will view free shipping as enticing enough to raise the price of their carts to the desired level, while high spenders will view it as a most welcome convenience. The trick here is that clients can spend more money in the end merely to enjoy receiving their delivery for free.

In addition to offering free shipping discounts, you may consider developing more lenient return policies. With quick and free delivery, lengthy return policies, and free return shipping, online giants like Amazon and Zalando have already won the hearts of their clients. Your services must be at the same calibre as those offered by established web businesses if you also wish to profit from the sudden ecommerce surge. In order to reward customers who haven’t returned an item within a certain period of time or damage-control dissatisfied customers, you can tailor your coupons based on the returns history.