There is no shortage of loyalty programmes in the United States, but not all of them are designed with the user experience in mind. Because of this, we’re taking a look at ten loyalty and membership programmes with distinctive approaches to customer value and experience. These programmes deliver on the core desires of the audience.
- Use The Nordy Club to do your shopping
Why the encounter is noteworthy
In terms of US loyalty programmes, Nordstrom, a network of upscale department stores, must be considered. True shoppers are Nordstrom devotees. You can choose from a wide range of product categories when you visit a Nordstrom store. Therefore, it seems sense that a US loyalty programme like theirs guarantees that members can use their points however they like.
It’s okay if a member wants to spend their Nordstrom Notes on shoes. about cosmetics? Great! Customers at Nordstrom may create their own experience and select their own rewards thanks to this cash-back programme.
- Disney Movie Insiders will keep you occupied for hours.
Why the encounter is noteworthy
Everywhere, moviegoers are being rewarded for what they do best—watch movies!
From a commercial perspective, Disney Movie Insiders aids the media behemoth in discovering information about consumers they were previously unable to pinpoint. Members can now see who has watched Disney, Pixar, Marvel Studios, and Star Wars films in their neighbourhood theatres thanks to the ability to upload their tickets.
- Take advantage of the outdoors by joining REI Co-op.
Why the encounter is noteworthy
The omnichannel retailer of outdoor gear, apparel, and footwear, REI, offers a paid membership programme that approaches loyalty differently. It is distinctive in how it approaches the consumer community, its content, and how it adheres to customer values.
Programming logic and loyalty
Co-op membership is $20, however unlike many well-known subscription-based loyalty programmes, it is lifetime. To allay any customer worries regarding the initial fee, REI was also providing a $20 member bonus card to apply toward the subsequent purchase at the time of writing.
Instead of using traditional rewards, the programme is built around a “member dividend.” The standard is 10% of your purchases at REI, although some goods, like discount items and adventure trips, don’t count toward your payout.
Additionally, there is a used gear trade-in programme, which supports member principles related to environmental protection and progressing toward a circular economy.
- Enhance your appearance with Ulta and Ultamate Rewards
Why the encounter is noteworthy
The cosmetics merchant and beauty services provider with headquarters in the United States offers a particularly alluring collection of advantages that are divided into three tiers: Member, Platinum, and Diamond.
Another extremely practical option is a mobile app that enables you to virtually experiment on various makeup looks, seek for products at particular retail locations, order online, and pick up in-store.
- Sail like a king or queen with the Crown & Anchor® Society from Royal Caribbean International.
Why the encounter is noteworthy
ship line The Crown & Anchor Society loyalty programme from Royal Caribbean International definitely pushes the envelope in terms of tiers. The programme was created with their most valuable clients in mind. For instance, among many other privileges that convey the impression of exclusivity, members who reach the highest Pinnacle tier have the opportunity to dine with an Officer on board and receive preferential seating at events.
- With Nike Membership, push your limits.
Why the encounter is noteworthy
With a succession of member-only applications targeted at runners, fitness fanatics, sneaker fans, and people who just want to purchase, sportswear giant Nike has raised the bar for “community.” The website seamlessly integrates Nike Membership, which deviates from the typical “loyalty programme” style, landing page, and copy.
Nike wants to unite athletes through its community and inspire them to challenge themselves and attempt new things.
- Take off using Delta SkyMiles
Why the encounter is noteworthy
Airlines like Delta immediately come to mind when you reflect on the initial best examples of loyalty programmes. The company’s primary business, travel, has always been well-aligned with Delta SkyMiles. Members of SkyMiles can use their earned miles to pay for flights, upgrade seats, purchase vacation packages, and partake in special events.
SkyMiles has kept up with modern expectations despite the program’s long history. Through its social media campaign, #SkyMilesLife, Delta is able to highlight posts made by members who enjoy travel and photography.
- Continue to use AT&T to stay connected
Why the encounter is noteworthy
The largest telecoms company in the world, AT&T, is a pioneer in loyalty marketing. Simply said, AT&T Thanks seeks to provide consumers with more of their favourite things. Who wouldn’t adore that, though?
It’s a very nice feature of this tool that no difficulty or behaviour adjustment is necessary. You are a member if you are a current AT&T subscriber. There is no longer a requirement to join a different programme thanks to AT&T. Customers can even send a text message to download the software to their phones. Convenience comes first is the foundation around which the experience is constructed.
- Domino’s Piece of the Pie Rewards will let you indulge your cheesy nature.
Why the encounter is noteworthy
It’s safe to say that those who adore pizza are devoted to their pies. Fans of marketing and advertising may recall the Domino’s campaign, in which the company awarded points to users who uploaded pictures of their pizzas, regardless of where they were purchased.
- Prioritize your health with CVS CarePass
Why the encounter is noteworthy
As a pharmacy and convenience shop merged, CVS Pharmacy has a broad customer base with a variety of interests. Others frequently peruse the beauty aisles for the newest styles, while still more are looking to fill prescriptions, while yet others may be shopping for greeting cards, a cold drink, or a healthy (or not so healthy) treat.
With a variety of reward programmes, CVS has a very sophisticated strategy to cater to those various needs. While CarePass is a premium membership programme focusing on simplicity, good financial value for prescriptions, and convenience, CVS ExtraCare and ExtraCare BeautyClub are more conventional, points-based loyalty programmes targeted at consumer and cosmetic items.
The finest loyalty programmes in the US
These ten programmes show how to strike a balance between interesting point structures and a reward-centric mindset, even though this list is only the beginning of a market brimming with incredible loyalty programmes. These programmes offer examples of how to innovate beyond conventional point systems and produce engaging content for Western audiences.
Were you piqued by what we said? Let’s continue the conversation about cutting-edge loyalty programmes! Include us in your RFP or schedule a demo so that our team of professionals can provide you with assistance.