It might be challenging to straddle the online and offline worlds. When discussing bringing your giveaway online, keep in mind these five guidelines:

Utilize every available touchpoint to advertise your free giveaway.
To conduct a giveaway campaign, use social media or a specific website (or, if you’re feeling ambitious, try both).
Promote your internet presence by using offline branding (e.g. product packaging, printed receipts).
Choose creative and pertinent gift prizes.
Run a proper follow-up campaign using your product giveaway (e.g. announce winners, offer consolation prizes, invite customers to participate in other activities)
How can you encourage users to engage with your brand? How can you encourage people to visit your website frequently? Finally, how can you persuade people to purchase your goods?

With a giveaway, is the quick response.

One of the simplest and most enjoyable marketing initiatives geared at building excitement around your business is holding a giveaway. And what’s even better is that with a unique concept and flawless execution, it may drive even more attention to your website by being included in multiple case studies and blog articles with motivational giveaway inspiration. However, the question of where and how to host and advertise my giveaway campaign now emerges.

The term “O2O marketing” (Online to Offline or Offline to Online) has been popular among many digital marketers due to the importance of a seamless customer experience between online and offline business models for sustaining both strong customer engagement rates and a consistent brand identity. While employing only digital channels makes it tougher to build a sense of trust, offline marketing is typically more expensive and difficult to track. Because of this, ignoring offline presence and vice versa could cost your company sales and customer interaction. This danger also applies to a variety of incentives, including gift cards, loyalty programmes, referral schemes, and giveaways.

Choose (or not) between a web-based or social media giveaway.

Social media, a dedicated website, or a landing page are the two primary digital venues for organising a giveaway. Because the two distinct platforms have various advantages, you can select one or the other or use both.

Using online channels is a terrific approach to increase website visitor exploration and produce leads. Utilizing your domain or a specific landing page also enhances trackability and provides a great opportunity to learn how to proceed in the future. On the other hand, doing a giveaway on social networking sites, particularly Facebook and Instagram, can grow your fan base and is generally simpler to organise.

Promote your giveaways offline to enhance participation.

You must have noticed advertisements for giveaways and competitions that were placed directly on the product, perhaps on a Coca-Cola bottle or a container of Asian seasoning? When I talk about bringing your giveaway from the physical world straight into the digital, that’s what I mean. Include a short QR code right on the box so that customers can access your giveaway channel by immediately scanning it (e.g., a landing page). If you decide to host a social media giveaway, you can always include a hashtag on the product packaging and encourage consumers to share it by giving them worthwhile incentives.

Giving and receiving: a case study of the SIG business handout
SIG contacted Evolve in the middle of 2019 with the idea for a fresh campaign called the Lucky Raffle giveaway. SIG is a German business that provides a range of packaging options for liquid food and beverages. SIG made the decision to start a completely new programme dubbed PAC.ENGAGE that creates “connections beyond the pack” in response to the expanding digital presence of consumers and businesses. The campaign’s main strategy involves printing QR codes on product packaging that direct consumers to entertaining giveaways, interactive games, loyalty programmes, and more. The company provides highly adaptable building blocks that its customers can utilise to tailor the project to their brands’ communication strategies.

Why does the SIG programme serve as a good example for other companies when it comes to holding giveaways both onsite and online?

First of all, it is a great illustration of how to seamlessly merge the physical and digital worlds. Customers don’t need to look for information because it is already on the product in the form of a QR code that can be scanned. The PAC.ENGAGE project enables its clients to utilise both social media and dedicated landing sites, reaping the advantages of both strategies. Finally, it’s nice to see a business promoting its online presence through conventional channels. This illustrates how blurred the border between offline and online is becoming, and how soon it may even become simply outdated.