Many other loyalty programmes, both inside and outside the beauty industry, have taken inspiration from Sephora’s Beauty Insider rewards programme. The programme is renowned for its generous prizes, point bonuses, community of beauty enthusiasts, and distinctive experiences.
The well-known Sephora Beauty Insider rewards programme has continuously evolved. It’s crucial to monitor this programme because of this. In 2020, it had its most recent makeover, which assisted the beauty retailer in adjusting to the fast increase in eCommerce sales.
An explanation of the registration page
The Sephora rewards programme main page, where visitors can learn more about the programme and sign up for it, gets right to the point by listing the advantages of the various membership categories in a table.
This straightforward page lists the benefits programme participants can receive as well as one incentive specifically for credit card holders.
Enrollment: Requesting Client Information
Customers fill out a simple form to register, which requires them to provide their first and surname names, email addresses, optional phone numbers, account passwords, dates of birth, and zip codes. Although it’s a lengthy form, the beauty brand has explained its motivations.
In order to view their points balance, available Beauty Insider Cash, and featured rewards, new signups are routed directly to a membership page.
Point Accrual: The Start of Gamification
The cosmetics company is extremely transparent about how Sephora points operate. The system relies heavily on transactions. Both the point system and tiers are based on spending.
Every dollar spent gives members one point. With point multiplier events, though, the corporation keeps things more exciting. For the same level of spending, members in higher levels might earn more points (2x, 3x, or even 4x) and receive larger multipliers. Point multipliers are another tactic Sephora use to highlight certain cosmetics brands and products.
Although the programme places a lot of emphasis on customer spending and transactions, it was just revealed that the shop is bringing back its online, interactive Sephora event with the opportunity for US customers to earn even more points. The event will feature a brand-new system that enables participants to accumulate Beauty Insider points by participating in games across the virtual environment.
We would really like to see the programme develop in the future by include more emotional and non-transactional exercises.
Final Decision
The Sephora Beauty Insider programme is well-rounded, offering a huge variety of points-earning opportunities and rewards. Customers are strongly encouraged to progress up the ranks and gain access to greater benefits by their tier system and surrounding communication. Furthermore, we’re especially thrilled to see the juggernaut beauty retailer integrate the next Sephora virtual event with the reward programme and provide customers with non-transactional alternatives to accumulate points. In the future, we hope to see more of it.
Have you thought of a concept for loyalty? We’d be pleased to talk about how Antavo’s technology can make it a reality with you. You are welcome to cite us in your RFP or get in touch with us directly.
And use our Rewards Planning Worksheet as a starting point for your planning process if you’re trying to develop a compelling rewards experience akin to what the Sephora Rewards programme provides.