The Ultimate Manual for Customized Promotions
Businesses can and can customise every customer touchpoint and engagement, including incentives, thanks to modern CRM systems and AI. Promotional personalisation focuses on four important areas:

Adjusting marketing campaigns to the audience and specific customers.
Special celebrations, festivals, and holidays serve as a catalyst for personalization.
Personalizing the incentive itself (by offering a discount on the customer’s Preferred goods or tangible prizes in a loyalty program).
Adjusting the delivery channel for the reward.

Personalization: What is it?
Without a thorough examination of consumer behaviors and traits using CRM systems and AI, accurate personalization would not be possible (e.g., Salesforce AI Einstein or Amazon AmaBot algorithm).

Which e-commerce personalization techniques are the worst?
offline tracking without receiving clients’ express consent.
Location tracking is a dangerous endeavor (only 20 percent of customers wish to share their location data).
Only 14% of customers consent to personalization based on their search history, and who can blame them? You’d better avoid collecting search history.
Uncertainty over the processing of consumer personal data and whether it will be shared with outside parties.
Any personalization that makes customers feel guilty or brings back bad memories will inevitably drive away customers (e.g., recommendations connected with medical conditions or weight loss).
Uncomfortably precise personalization, such as greeting a new client with a pop-up that reads, “Hello Ann Baker from Brooklyn.

What exactly are customized promotions?
With the advancement of technology, it is now possible to customize not only the consumer experience but also product recommendations, the actual products, and even incentives like discounts, cart promotions, referral and loyalty programs, and even online giveaways.

I want to personalize my promotions. What should I do now?

Promotion Personalization starts with customer data

Whether you buy or create your own infrastructure, it has to supply you with constant flow of real-time data, statistics, and fine-grained metrics; without invasive tracking or bothering your visitors.

1. Customer 360-degree profiles
   Obtain a thorough understanding of your customers. You can quickly track client activity and view each customer’s unique preferences and purchase history with a 360-degree customer profile. You may group your audience and target segments using all of these gathered attributes and present them with tailored offers. However, without client information, all of your personalisation efforts would probably be in vain.
2. A current campaign outline
   On the fly, raise your promotions. You may check your campaigns’ real-time performance with the Campaign Overview feature and the user-friendly Dashboard metrics. Never before have recording what is happening and where been so simple. This type of feature is available with the majority of promotion management programmes.

3. Data on promotion redemption
   Gain complete control over your marketing efforts and a wealth of knowledge about what works best for your company. The Redemptions list details when and who used each of your promotional codes. Straight from the Dashboard, data are prepared for export with all of their details. Finding out the causes of failure is another critical step if one of your incentives causes problems for clients. By quickly apologising and giving clients a sense of exclusivity and care, you may avoid any bad feelings from emerging.
4. Create unique real-time segments for your advertisements.
   Every company needs a unique strategy for dividing up and focusing on their consumer base.

5. Personalized and behavioral promotion triggers
   Schedule specified conditions for personalized promotions. It is possible to design gamified, multi-level promotions using dynamic client segmentation. Make sure your promotion management software responds automatically to new orders, updated profiles, and other events like abandoned shopping carts. Later on, these triggers can operate as reward acts in loyalty or referral campaigns. Your promotional message distribution can also be based on specific client behaviour.
6. Use A/B tests to obtain trustworthy insights. Before implementing promotions on a large scale, you may test them out in practice with A/B tests. You can easily determine what is converting your consumers the best by testing every parameter of every promotion. It’s critical to verify your business logic and operations before launching a comprehensive campaign.