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How to Use Loyalty Programs to Gather First-Party and Zero-Party Data
The lifeblood of today’s organisations is customer data. It supports a wide range of organisational tasks and decision-making, including marketing, budgeting, customer retention, email communication, and a plethora of other activities. The proliferation of privacy legislation and the crackdown on third-party cookies, however, have compelled businesses to reconsider their data strategies. While third-party data tracking […]