Tag: Zero-Party

  • What is Zero-Party Data and How Can Loyalty Programs Gather It?

    What is Zero-Party Data and How Can Loyalty Programs Gather It?

    Today’s online advertising is built in part on cookie files that our browsers collect from third parties. But watch out—things are about to take a dramatic turn. Google stated that it would no longer support third-party cookie files in Chrome starting in 2023. Establishing attractive loyalty programmes, according to many experts, will pave the way […]