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The Ultimate Guide to Omnichannel Loyalty Programs (2022)
Since the pandemic’s disruptive innovations, the terms “omnichannel” and “omnichannel loyalty programmes” have become industry clichés. However, having many marketing channels is now a must, particularly for merchants. In one of its studies, McKinsey highlights this trend by noting that more than one-third of Americans now regularly use omnichannel features like online ordering for in-store […]