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A Complete Guide to Financial Services Loyalty Programs (2022)
Organizations that provide financial services are on the verge of a new era. First first, online presence has proven to be powerful because to digital disruptors like FinTech. This forced the sector to acknowledge that digitalization is now a necessity rather than a competitive advantage. Second, consumers are paying more attention to the standard of […]
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How to Promote Your Brand Through Loyalty Programs That Create Buzz
If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper-relevant, companies need to custom-tailor their customer retention strategy to fit their own unique needs better. And the best place to start is […]
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The Ultimate Guide to Omnichannel Loyalty Programs (2022)
Since the pandemic’s disruptive innovations, the terms “omnichannel” and “omnichannel loyalty programmes” have become industry clichés. However, having many marketing channels is now a must, particularly for merchants. In one of its studies, McKinsey highlights this trend by noting that more than one-third of Americans now regularly use omnichannel features like online ordering for in-store […]
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Understanding Personalized Customer Loyalty Programs: Everything You Need to Know
Despite never being a fan of jewellery, I just made the decision to purchase a lovely necklace for a friend’s wedding. Why did I go, buy, and then forget? The shop assistant was pleasant, and the overall experience was excellent—so excellent, in fact, that I consented to give my phone number so I could receive […]
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What is Zero-Party Data and How Can Loyalty Programs Gather It?
Today’s online advertising is built in part on cookie files that our browsers collect from third parties. But watch out—things are about to take a dramatic turn. Google stated that it would no longer support third-party cookie files in Chrome starting in 2023. Establishing attractive loyalty programmes, according to many experts, will pave the way […]
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10 Customer Loyalty Programs That Are Shocking the World
It’s difficult to convert casual consumers into devoted customers. especially now, when many are finding it difficult to make commitments. However, since loyal customers spend an average of 30% more than new ones, focusing on loyalty will result in fewer expensive client acquisition initiatives and greater overall revenue. But retaining customers is a two-way street. […]