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Apps for Loyalty Programs: A Potent Combination
The news has been all over the headlines in 2020 about how internet shopping will take over in the future and how foot traffic in physical stores is declining. Being that both eCommerce brands and stores struggle with customer retention, the situation isn’t quite as cut and dry. Fortunately, smartphone apps are opening up both […]
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Five Ways to Create a Brand Community, by Banding Together
Everyone enjoys a straightforward Earn & Burn loyalty programme, but many clients want more. Develop a brand community with the help of your loyalty programme to step up your game. Fostering a community of like-minded individuals boosts the likelihood of finding new brand champions and their lifetime worth. You can achieve this by creating a […]
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Early Access: 5 Ways to Improve Your Loyalty Program
Early access is connected with privilege and exclusivity. It makes sense given that having access to goods and services that others are unable to speaks to our innate desire to feel exceptional. According to one study, early access has millions of users in the gaming business. However, it can be used in other industries with […]
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A Reward Program for Customers with an Athletic Mindset, the Bergzeit Loyalty Program
Loyalty programmes and athletic products go well together since they both have the potential to encourage consumers to lead more active lifestyles. Giving members incentives for using activity trackers, for instance, might inspire some people to go to the gym on a regular basis. We’ll examine an incentive scheme that employs this tactic in this […]
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Are Loyalty Programs Designed to Attract or Retain Customers?
Which of the following tasks—customer retention or customer acquisition—is best served by a loyalty programme? You might vote to keep it just based on the name, but don’t make a snap decision. The purpose of next-generation loyalty programmes is to retain current consumers while also bringing in new ones. All you need is the appropriate […]
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A Complete Guide to Loyalty Programs in the Fuel Retail Industry (2021)
Currently, there is still a high demand for gasoline goods, but there are changes in the works that could upend the current relationship between motorists and gas stations. Fuel retailers must have an eye on the future and seize every chance to deepen customer relationships and promote brand loyalty if they are to survive the […]
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10 pitfalls to avoid when managing loyalty programmes
On paper, loyalty programmes seem like such a simple idea. “I just award my consumers with points for their purchases. Then, with the addition of several tiers for good measure, customers may use those points to purchase coupons or presents, and presto—instant success! “It’s not rocket science,” you could respond. The difference between functional loyalty […]
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Click and Collect: Patron Savior or Brand Loyalty Destroyer?
One of the purchasing strategies that saw substantial growth during the lockdowns of 2020 was click and collect. And for good reason: it eliminates the need for delivery services for customers and simplifies logistics for businesses. There are disadvantages to this strategy, though. Click and collect causes businesses to miss out on important touchpoints, widening […]
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Encourage customers to redeem loyalty points as one of the 5 ways to reduce point liability.
Earn and burn schemes are known to have unintended effects on your company’s bottom line because unused loyalty points can become a source of debt. Finding a strategy to motivate these members to use their loyalty points decreases your liability and boosts the program’s engagement level. Unused Points & Point Redemption: A Challenge Adults in […]
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Seven Ideas for Catchy Loyalty Program Names
Never undervalue the importance of making a good impression. When it comes to loyalty, the name of the rewards programme (as well as its rewards selection, although we’ve covered that in our rewards guide) frequently makes the first impression. Here are seven things to think about when picking names for fantastic loyalty programmes, along with […]