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A Comprehensive Guide to Gamification in Loyalty Programs
Anyone who enjoys games? Gamification in loyalty programmes has become increasingly popular due to reward-seeking behaviour, a natural competitive spirit, and the age-old fear of losing out. Nearly 60% of Gen Z and Millennials play video and other electronic games at least once a week, according to the 2021 Gartner Consumer Values and Lifestyle Survey. […]
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You Must Know These 10 Promotion Gamification Examples
Gamification-based marketing strategies aim to capitalise on people’s innate desires for pleasure, competitiveness, and social interaction. The most popular way to include promotion gamification into your marketing plan is by rewarding clients for completing specific tasks. Marketing gamification techniques function on various levels: points or another form of digital money.Leaderboards (increases competition, but make sure […]