Tag: Decoy Effect

  • Pricing Strategy You Don’t Want to Ignore: The Decoy Effect

    Pricing Strategy You Don’t Want to Ignore: The Decoy Effect

    Similar to this, it’s not unusual to see a company or retailer sell a product just for the purpose of enhancing the appearance of another item or to rearrange the merchandise on their shelves so as to emphasise one item over another. For instance, the expensive iPhone 5s ($199) can make the more affordable iPhone […]