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Data synchronisation and technical aspects of customer segmentation (part 1)
Data synchronisation and technical aspects of customer segmentationStrong understanding of audience segmentation, extensive expertise analysing and segmenting CRM datasets, knowledge of data segmentation, and experience offering personalised content. These are some instances of the most typical specifications included in job offers for CRM/lifecycle marketing. Although the idea of client segmentation is very straightforward and simple […]
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Data Integrity: Technical Aspects of Customer Segmentation, Part 2
Data originalityImagine a customer receiving the same message again, or worse, twice with different discounts each time. A single instance won’t do much harm, but if this number increases, the campaign may collapse instantly and suffer long-term repercussions, such as a decline in loyalty. Because of this, data uniqueness needs to be taken care of […]