Tag: Cognitive Fluency in Sales

  • Decision-Making by Customers and Cognitive Fluency in Sales

    Decision-Making by Customers and Cognitive Fluency in Sales

    A decent website or shopping experience should nearly always be designed with simplicity in mind. Intuitively, shoppers may find some friction when engaging with an online store, but a clear layout and simple directions alleviate a lot of that (or any kind of website or mobile app). This makes it simpler and hence more likely […]