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A Complete Guide to B2B Loyalty Programs (2022)
The golden rule of customer retention is that positive experiences are always remembered. A customer is more likely to engage with a business in additional ways, make a second purchase, tell their friends about it, and share their data if they are a part of something memorable. This restriction applies to B2B businesses as well. […]
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The Best Practices for B2B Discounts and Promotions
Even if you sell a product to a specific person in both B2B and B2C, B2B marketing is substantially different from B2C. In addition to providing examples and advice on how to utilise incentive marketing to draw in and turn business prospects into long-term partners, this article will provide you an overview of the best […]