This article is for you if you’re curious about the latest trends in fashion reward programmes and how the top fashion retailers run their loyalty programmes. I’ll give you six instances of fashion companies with loyalty programmes and examine the loyalty landing sites, programme guidelines, and emails sent to loyalty programme participants. I sincerely hope that this succinct list will be useful to you as you plan and create your upcoming loyalty programme. Let’s get right to our samples of the best loyalty programmes offered by clothing retailers

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participants of the loyalty programme a follow-up email

The second email from Abercrombie & Fitch offers $10 off purchases over $50 with the subject line “My Abercrombie is your Abercrombie.” The deal is accessible both online and in-person, and an email with a special promo code is delivered.

What Club Cali needs to improve:

The methods for obtaining points are not clearly outlined. Special bargains are mentioned on the landing page, however the earning of points is not mentioned. Numerous methods, including purchasing, creating a profile, and downloading an app, are suggested in the emails. On the landing page, it needs to be clearly defined.

lack of understanding of the point-exchange process. The terms of point redemption and the rate at which points can be converted to cash are not explained.

There is no customer cockpit where users can view what is offered; special offers are distributed at random.

Social Tourist, one of the brands, is listed as a partner brand in this loyalty programme, however the terms (on another page) state that it is not eligible for any promotions. Whether it doesn’t participate in the loyalty programme or does so only partially and in what ways is unclear. Creating confusion is never acceptable.

The landing page doesn’t even make reference to the VIP level. People enjoy feeling like insiders, therefore it’s important to make the elite tier evident.