Relaunching a loyalty programme is both simple and difficult in certain ways. It is simple because many aspects of the loyalty programme, including the name, the money, and some benefits, are already in place. Not to mention that the brand is experienced in managing the programme. However, in order to create a reward system, the programme owner must be aware of what has previously worked and what has not.
When it came to the Shoebaloo loyalty programme, the founders had a very specific vision in mind: they wanted a more sophisticated, rewards-focused system.
Orienting a Program Toward New Possibilities: Shoebaloo Loyalty
Entrepreneur Hartog Streim founded Shoebaloo in Amsterdam in the 1970s, and it has since grown to be the country’s top retailer of high-end designer bags, shoes, and accessories. The business operates five storefronts in the Netherlands and a worldwide web store, each of which is devoted to a different design concept.
Shoebaloo requested that Antavo transform their current rewards programme into an omnichannel loyalty programme so they could track down in-store customers, boost brand engagement, and expand their member base. The updated Shoebaloo Loyalty fulfils every requirement.
The Problems Shoebaloo Ran Into
When Shoebaloo approached Antavo, they had certain goals in mind for their updated programme, Shoebaloo Loyalty. The company’s main goal was to grow the number of programme participants and, as a result, the number of customers. Additionally, Shoebaloo was searching for a solution to effectively manage loyalty marketing programmes and add additional touchpoints for its current members.
Three main objectives emerged from these anticipations:
Boost platform flexibility and usability: Shoebaloo wanted their new loyalty programme to be more approachable and user-friendly for members. In this manner, both current members and potential consumers would be more likely to use it.
Offer personalisation in marketing campaigns: 4NG assisted Antavo in their swift and seamless integration endeavour. The email campaigns went through a two-stage development process with bespoke webhooks and connectivity with Klaviyo.
Create a reward system that extends beyond transactions: To foster emotional loyalty among Shoebaloo’s expanding customer base, the redesigned loyalty programme needed to enhance the rewards experience by providing incentives other than discounts, including levels and surprise & delight perks.
Successfully Completing the First Six Months
The loyalty programme at Shoebaloo has been operational since July 2020. Just six months after its debut, by the end of 2020, the programme accomplished a few remarkable feats:
From 7,000 to 14,000 people, Shoebaloo Loyalty’s membership base doubled.
There had been about 2 million points saved.
Since the program’s introduction, participants have redeemed over 800 vouchers.
The company’s physical outlets were shut down because of the lockdown in the Netherlands during the Covid-19 outbreak. The loyalty programme at the time served as Shoebaloo’s ideal method of staying in touch with its clients.
Take Innovation’s Call to Heart
The best loyalty programmes are like undiscovered gems. Even an apparently unappealing or unimpressive reward scheme can grow to shine and begin to add value to the company, as Shoebaloo Loyalty has done.
Are you interested in finding out how Antavo’s enterprise-grade loyalty technology may help you revamp your current programme or introduce a brand-new one? Please don’t hesitate to contact us! Just mention us in your loyalty RFP or schedule a demo.