Never undervalue the importance of making a good impression. When it comes to loyalty, the name of the rewards programme (as well as its rewards selection, although we’ve covered that in our rewards guide) frequently makes the first impression. Here are seven things to think about when picking names for fantastic loyalty programmes, along with instances of businesses that have employed them. Of course, you’ll have to decide which factors are most crucial to your company.
- Keep it straightforward: Diamanti Per Tutti Diamond Club
Picking a simple, no-frills name is the first tactic. Making sure that your clients remember the name of your loyalty programme and relate it with your main items is easy by choosing a short, straightforward name.
Since Diamanti Per Tutti is a jewellery retailer, their Diamond Club has a simple, memorable name that informs customers that their loyalty programme is an elite group focused on precious stones.
The phrases “Club,” “Circle,” and “Rewards” are well-known and simple. Red Sox Rewards, Bergzeit Club, and Kellogg’s Rewards are a few examples. Although these names aren’t particularly inventive, they are simple to remember, which is a useful advantage.
- Constantly Remain On-Brand: VIPeak by The North Face
The North Face particularly caters to their clientele, who frequently utilise their products in the great outdoors, through their VIPeak loyalty programme. They’ve painted a picture that fits their business image incredibly effectively by using the word “peak,” which is closely related to mountains. Additionally, since they blended two terms into one, they get bonus points for inventiveness.
The Books-a-Million Millionaire’s Club and 3Stripes, an Adidas loyalty programme in Asia, are two other examples of companies utilising this tactic.
- Connect on Purpose: Paw Points for New Steps
An animal lover is usually easy to recognise. The moniker Paw Points, used by the cat litter company Fresh Step, is both smart and straightforward. In addition to having a name that cat lovers can relate to, its loyalty programme also enables members to donate to an animal society that gives cat shelters the funding they require to carry on with their mission.
They’ve definitely hit the spot with a name that appeals to their consumers’ love of cats and a goal to support cat owners.
- Choose between an Exclusive Group and an Inclusive Community: Love, LBCommunity+ of Bonito
Long-standing loyalty programmes have stressed exclusivity by emphasising benefits available to members exclusively. However, we’ve noticed an increase in loyalty programme names that declare “everyone’s welcome,” adding a more inclusive spin to loyalty. One of them is Love, Bonito’s show, LBCommunity+
Before choosing a name for your rewards programme, thoroughly consider your brand’s core principles. Using language that implies your loyalty programme is reserved for the privileged few may not be in your best interest if your business has always placed a premium on community and inclusivity. However, emphasising exclusivity is quite effective in the realm of luxury.
- Make It Aspirational: Wells Fargo’s Go Far Rewards
A loyalty program’s core values revolve around gaining more and travelling further. When Wells Fargo named their programme Go Far Rewards, they truly got the point across. Any reputable bank would recognise that their clients have their sights firmly fixed on the future, and this is reflected in the name of their rewards programme.
Visit our Comprehensive Guide to find ideas from other financial institutions’ loyalty programmes.
- TK Maxx Treasure: Highlight Rewards
If your loyalty plan will be built around an incredible array of prizes, then emphasise that. Give your loyalty programme a name that suggests participants will profit greatly!
With the moniker Treasure, Homesense and TK Maxx hit the mark. This name makes it obvious that the rewards will be enjoyable, as does their playful attitude on the home page.
- Use Your Creativity: The Sandwich Society of Erbert and Gerbert
The last tactic on our list? There are no boundaries! Erbert and Gerbert’s, an American sandwich chain, has a catchy name. and there are no references to “points,” “rewards,” or “club.” I’m glad you’re here, Sandwich Society.
Even so, there are many benefits to keeping the name of your reward programme straightforward. Food chains with devoted patrons and companies with a cult following will undoubtedly enjoy a little eccentricity.
Great Names for Loyalty Programs Achieve the Ideal Balance Between Memorable and Enjoyable
The name of your loyalty programme should ideally explain to customers what it does and highlight its advantages. What would be the best course of action? Take pleasure in the creative process and don’t be shy about seeking feedback.
Are you prepared to move forward and begin developing a concept for your gorgeously named loyalty programme? Utilize our business-grade technology and knowledge. Think about incorporating us in your RFP for your loyalty programme, or arrange a demo to see our technology in work.
Here is a helpful worksheet for creating a rewards structure for your loyalty programme in the interim.