Platforms for CRM, eCommerce, and marketing automation, like Salesforce, have long been mainstays in the marketing industry, aiding businesses anywhere in the world in expanding and getting better. Loyalty programmes, on the other hand, are a crucial component that can help enhance client retention. Although reward programmes are known to work with platforms like Salesforce, using loyalty data to improve marketing activities can be challenging and time-consuming without seamless interaction between the two.
Antavo, a leader in customer retention innovation, promises to give businesses more actionable insights by enabling them to integrate loyalty data directly into the Salesforce customer journey.
A Complete Solution to Retain Clientele
Today, having a loyalty programme is no longer a choice. According to Motista, loyal consumers not only spend 67% more, but they also have a CLV that is four times higher than the national average.
Antavo, an enterprise-grade SaaS platform for loyalty management, is renowned for creating scalable, all-encompassing reward programmes that alter consumer behaviour. A cutting-edge loyalty programme can:
CLTV and revenue growth
Increase your average order value, frequency of purchases, or just to lower the cost of customer acquisition by using powerful loyalty reasoning. There is a loyalty programme feature for every sort of consumer, from earn and burn style schemes to tiers; you simply need to discover the correct formula.
encouraging the collection of data to enhance segmentation and customisation
Companies can discover more about their customers’ preferences, preferred items, likes, and dislikes by rewarding customers for completing surveys or customer profiles. This information can then be used to inform additional marketing initiatives.
Promoting positive behaviour
Additionally, loyalty programmes have the power to stimulate non-transactional behaviours that boost the perception of a brand. This involves promoting social media contests, rewarding friend referrals, encouraging review submission, and encouraging other novel acts like recycling used clothing to encourage the creation of user-generated content.
Examples of Use Cases for the Most Common Issues
Here are three instances of how Antavo assists you in resolving typical pain points in Salesforce to illustrate the strength of this integration:
How can we defend our clients against the competition? Salesforce Commerce Cloud.
A large number of online shops aim to attract customers who will think of them first when they need anything. People will engage with your website more frequently and learn more about the goods and services you offer as a result of gamified features like online treasure hunts. When it’s time to make a purchase, customers will naturally turn to their preferred webshop rather than using price comparison websites or search engines to find the best deal.
What is the most effective technique to boost customer satisfaction? Service & Sales Cloud by Salesforce
Both B2B and B2C businesses can sustain consumer goodwill by using loyalty programmes. A similar incentive programme that awards good performers with points and discounts can be established for partners and vendors. Use rewards for B2C consumers to lessen backlash while handling customer dissatisfaction. For instance, you can individually award a small reimbursement to the impacted consumer if shipping is delayed for whatever reason, demonstrating good faith and preventing a difficult experience from harming the relationship.
How can I stop churning customers away from Salesforce Marketing Cloud?
Customers’ inactivity and cart abandonment are common problems for most businesses. Both problems can be solved by using loyalty programmes: you can revive clients who are in risk of leaving by sending them a customised email that offers them extra points, limited-time deals, or other incentives in exchange for a quick purchase. Additionally, Antavo enables you to divide the incentive value based on customer status. You can save the pricey coupons for top-tier members only, preventing overspending, as opposed to providing them to all of your clients.
Right at Your Fingertips Convenience
I hope this introduction to Antavo’s Salesforce integration was useful. The options, however, expand far beyond the aforementioned examples. You can move any company KPIs with a next-generation loyalty programme, and you no longer even have to leave Salesforce to do it. We have the ideal ebook for you if you want to learn more about the technical aspects of putting in place a loyalty programme while keeping costs down. You can speak with us right immediately by getting in touch with us directly.