Kellogg’s, a multinational food company, doesn’t need much of an introduction. Most likely, we have all indulged in their snacks or at the very least, seen one of their recognised mascots on store shelves. But did you also know that Kellogg’s Family Rewards is a separate loyalty programme administered by the business? We decided to examine the Kellogg’s rewards programme after it underwent a redesign in 2022 because we were intrigued to see if it lived up to the moniker of the cereal juggernaut. And the outcomes?

Enrollment

Another additional point goes to Kellogg’s for a chic registration page that highlights the benefits of the loyalty programme. The business gathers the bare minimum of data (such as name, gender, birthdate, and location) and then asks you to confirm your account by entering a code that was provided to your email.

Since the whole procedure is simple and quick, it is likely that new members will get as far as the “Register” button. However, this initial crucial step might be accelerated even further by first requesting login information, then prompting users to fill out the rest of their profiles for bonus points — much like how Kellogg’s now requests demographic and preference data via quizzes.

Gaining Ground

The most logical answer, given that Kellogg’s distributes its goods through shops, is to offer rewards to customers who upload their receipts, which is exactly what the company does. However, there are two difficulties with uploading receipts. You must first educate clients about the new technological procedure for uploading or submitting their receipts. Second, you need to encourage people to stick with it and remember to upload receipts.

Receipt uploads are the cornerstone of Kellogg’s loyalty programme, thus the company has taken three important steps:

The receipt upload page makes a point of outlining the various receipt submission methods.
Receipts that have been approved are worth one token and one entry into a monthly drawing.

Rewards

The primary activity of the Kellogg’s rewards programme, which is an earn-and-burn scheme, is gathering tokens in various ways. These tokens can then be used to purchase a variety of monthly bonuses from the rewards catalogue.

The Kellogg’s Family Incentives Program offers the following rewards among others:

Credit cards
branded goods (backpacks, playing cards, socks, tumblers, etc.)
specialised snacks
charitable contributions
publication subscriptions
Contest entries
Kellogg’s is able to offer a limited selection each month by integrating partner benefits. Physical and digital incentives, special experiences, gratis gifts, vouchers, and gift cards are all included in their rewards programme. Additionally, to keep things fresh, the selection is altered every month. High marks

Reward App

Kellogg’s Family Rewards falls short in mobile support, if there is one area. Despite having a mobile experience that is optimised, the business is missing out on important consumer touchpoints because there is no dedicated loyalty app.

Due of the built-in capabilities a loyalty application might offer, posting receipts would be more simpler utilising one. Additionally, one-tap enrollment is now supported by apps, greatly expediting the registration process.

Last but not least, a specialised app might be a fantastic, go-to tool to stay in touch with clients. Using push alerts, for instance, to let them know about the newest offers, discounts, and rewards