IKEA is not just a place where people go to remodel their kitchens. While taking the kids to the play area, it’s also a nice location to stop in for some Swedish meatballs or coffee with a friend. The largest furniture retailer in the world has options for every family member. IKEA Family, the name of their loyalty programme, is therefore not surprising. The store’s rewards programme is open to all customers and has over 150 million members, making it one of the biggest customer clubs in the world. IKEA’s mission is to improve people’s daily lives, and the company is dedicated to doing this by providing excellent customer service. Let’s see how their loyalty programme responds to this.
Visit the Membership Page to Join the Club
IKEA Family is a loyalty programme that is free to join and is available to all customers. It also offers many advantages. The membership is distinct from having a regular IKEA account because it offers members particular advantages and discounts. Customers can explore the advantages of the loyalty programme and the various prizes IKEA has in store for them before signing up as members on the business website. It’s simple to sign up: either at an IKEA store location on an IKEA Family digital screen, or online at the IKEA website. Members initially receive a digital card, followed by a physical card. However, the advantages are available right now. The membership card is only valid within the nation.
Enrollment: Putting Clients’ Ideas to Work
To receive exclusive deals, decor inspiration, and other unique prizes from IKEA, prospective members just need to supply a few data about themselves and be above the age of 18. Customers can easily upgrade their existing IKEA accounts to include IKEA Family membership on the internet.
Following that, consumers go through a two-factor authentication process in which they are sent a code to the phone number they provided as well as a link via email to authenticate their email address. IKEA says they want to examine the customer’s account to see if they are a new user or have been a customer for a while in this initial email. This message could give the impression that the business doesn’t fully understand who its customers are. IKEA may adopt a best practise and tailor the welcome email for IKEA Families using the information they already have in order to give customers a better experience.
Easy and Simple In-Store Shopping with the IKEA Family Digital Card
The IKEA Family card, a digital card that users may access in a variety of ways, also has a touchless option available from IKEA Family. Members can either use the QR Code at checkout or locate their card in their account on the IKEA website. Alternatively, users can also add their IKEA Family card to Apple Wallet or Google Pay. The digital IKEA Family card can also be found at the bottom of each communication from IKEA Family or in the IKEA Store mobile application. Members can take advantage of special IKEA Family discounts on a selection of products by scanning their digital card. Additionally, each scan aids the business in better understanding its clients so that it may more effectively customise their offers and services.
Final Decision
The fact that IKEA is always seeking for ways to strengthen its relationships with its consumers and truly make a difference is one of the things that makes the IKEA Family loyalty programme so great. IKEA is able to continually learn from its consumers and modify its offerings by understanding their wants and desires. The company’s overarching objective is to assist members in realising their ideal house.
The industry powerhouse in furniture and home decor is constantly trying to enhance the benefits and experiences for its members as a special way of thanking thanks for their participation and efforts. The business has excelled at providing a fantastic blend of transactional advantages and experiential benefits. IKEA Family members are given access to exclusive events and other surprises along the way, in addition to receiving special member discounts when they shop. To engage clients outside of the shopping cycle, they included the “Spin to Win” gamification aspect to their loyalty programme.