When managing loyalty programmes, time to value is quite important. Loyalty marketers need to make sure that, in the shortest period of time, their efforts enhance value and match with their strategic goals without degrading the customer experience.

As a pure-play provider of loyalty technology, Antavo’s goal is to create a loyalty management platform that gives marketers all the resources necessary to get the outcomes they want. Such features have been developed, particularly during the last few months, and are now enumerated in the Velvet Blue Product Release.

Upgraded Tests & Challenges

The Content Quizzes module’s structure has been revised, and it is now accessible through mobile applications as well. You can now initiate events in Challenges at any stage of the challenge’s progression rather than simply at the conclusion.

deeper SFMC integrations

Marketers may now completely customise how data fields are incorporated for SFMC, significantly increasing the platform’s versatility and compatibility. Now, a wider range of enterprise-level architectures may be used with Antavo with less difficulty.

Custom Entities & Earnings Based on Catalogs

Users can add custom fields to normal profile entities by using the Custom Entities capability. Additionally, a new rationale for earning points has been developed, allowing for the assignment of points based on product categories.

Blueprints and a highlighter

The new Route Highlighter capability clearly illustrates how each campaign or workflow was carried out, making it simpler to examine workflows. Common campaign scenarios are covered by the pre-made workflows provided by the Blueprints functionality.

Custom error messages and User Groups

Marketers may now reflect corporate hierarchy within the Antavo system thanks to the expanded User Groups capabilities. Additionally, customers can now offer unique justifications for any particular mistake circumstance during voucher redemption.