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How to Start a Simple Loyalty Program in Time for Black Friday
Black Friday is quickly approaching! A loyalty programme may be a big assistance for businesses trying to take advantage of the surge of new consumers that visit for the holidays and convert them into lifelong clients. But will you have enough time to create a loyalty programme before Black Friday? Yes! It is unrealistic to […]
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How to Win the Price War During Peak Season with a 0% Christmas Discount
Retailers are doing their best to compete with one another over who has the biggest discounts as Christmas, the annual holiday honouring peace, love, and shopping, approaches. But is it truly in your best advantage to give a Christmas deal at a low cost? James Eden, the proprietor of the British company Private White, disagrees. […]
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Review of ASOS: Why Removing Your Loyalty Program Is a Bad Idea
Even though the news that ASOS is ending its well-liked reward programme was unexpected, it instantly gained attention in the e-commerce community. This has made me consider ASOS and their since-discontinued loyalty programme. I wondered why the British fashion juggernaut decided to do away with such a well-liked element. As I was putting the puzzle […]
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Antavo Establishes a New Office and Releases an Updated SaaS Product
In the retail and fashion industries, there is no such thing as a company’s “end point.” For the sake of delivering the best purchasing experience, we are all constantly working to improve. Nevertheless, I’m pleased to report that Antavo just achieved a number of significant milestones, demonstrating that our noble effort to enhance client retention […]
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How to Use Video Ads to Boost Your Ecommerce Profits
When you hear the term “internet advertisement,” what comes to mind? The answer is undoubtedly search ads for the majority of us, and with good reason. They have ruled the advertising market for almost the entire existence of the Internet! However, as more consumers switch from desktop to mobile devices, search ads are already dropping. […]
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The State of Fashion 2019: 21 Tweetable Quotes, with Expert Commentary
The future of the fashion industry is predicted by the analysts at Business of Fashion and McKinsey & Company every year using their magic crystal ball. The State of Fashion has always been a trustworthy source of information regarding changes in consumer preferences and game-changing technological advancements, but the 2019 edition in particular forecasts significant […]
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The Top 9 WooCommerce Apps for Improving Customer Service
Upselling, error-free searchCustomers typically search for a specific item when they visit an e-commerce site. Therefore, you don’t want people to leave your website and use a search engine to find what they’re looking for. Have a search field in your store, first and foremost. Second, make that search so ridiculously simple that people are […]
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How to Design Engaging Exit-Intent Popups for the Fashion Industry
What do you think of pop-up windows? Do they irritate you? Or do you appreciate the exclusive offer you were given? Popups—or, more precisely, overlays and lightboxes—are a very well-liked marketing strategy. Recently, websites have been able to target abandoning visitors with a message intended to convince them to take action thanks to the addition […]
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How Retail Giants Have Changed the World: Best Loyalty Programs
Why should your loyalty programme be integrated with a mobile app? How can businesses concentrate more on what customers want from their loyalty programmes? Which methods do the biggest retailers utilise for their loyalty programmes? You undoubtedly heard (or perhaps even felt) the agitated cries of customers who were upset that Starbucks and American Airlines […]
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How It Changes the Loyalty Game: Amazon Moments
If you work in marketing, you might find Amazon’s cross-platform, self-service loyalty function to be very fascinating. Entering the loyalty market is a smart step for Amazon to expand their business, and it gives companies a chance to take use of their extensive product offering and efficient infrastructure. What further effects will Amazon Moments have […]